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Design the light you need, 1

Agency: 
Published/Aired: 
March 2009
Description: 
Advertising Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Elena Carella
Photographer: Giovanni pirajno

Comments (20)

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Highest Rated

Guest's picture
Guest

This is a GREAT campaign.
fantini

Guest's picture
Guest

nice! great job

Wordnerd's picture
Wordnerd
Activity Score 6692

yeah nice one

Guest's picture
Guest

Classy! (And straight to product's benefit).

Guest's picture
Guest

Nice idea. nice ad. nice artwork, needs a better line though :)
Good job guys!

Guest's picture
Guest

Too literal. sorry guys.

Guest's picture
Guest

Sorry to ask this, I mean, you must be an expert, but... so what if it´s literal? Is it really a reason to diminish the effectiveness or quality of an ad? Wouldn´t it be a strength in some cases (such like this)?

Guest's picture
Guest

Why 3 ads to sell a pen?
How many pens do they have to sell to pay for this production?

Guest's picture
Guest

Are you a marketing man?

Guest's picture
Guest

Are you a marketing man?

Guest's picture
Guest

Are you a marketing man?

Guest's picture
Guest

The artwork es nice, but the idea... the creative concept, was not good.

Guest's picture
Guest

E l'idea dove è?

Guest's picture
Guest

L'idea sarebbe che siccome è una penna disegna la luce..

So literal.

Wordnerd's picture
Wordnerd
Activity Score 6692

the only literal thing here is the word 'design' in the headline. some of you guys really seem to have no idea what you are talking about.

the idea is "the light you need, when you need a light" and it's great. cheers

adrianapr's picture
adrianapr
Activity Score 1238

This is a GREAT campaign. And it's very well executed.
Agree with Wordnerd 100%. Kudos, DDB Milan.

Guest's picture
Guest

works, no matter what "experts say"

Guest's picture
Guest

Shining.

Guest's picture
Guest

really good, I like this subject more than the others

DarkSide's picture
DarkSide
Activity Score 1066

Beautiful photos, and thats it. nothing more

Guest's picture
Guest

This is a GREAT campaign.
fantini

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