Philips: Closer

Shave away the barriers.

Most young women hate hair on men's bodies. So to launch Click&Style with 3-in-1 toolkit Philips decided to raise this issue - getting rid of the extra body hair will bring the bodies closer. As close as possible.

Advertising Agency: Ogilvy & Mather, Kiev, Ukraine
Creative Director: Alexandra Doroguntsova
Art Director: Taras Dzendrovskiy
Copywriter: Eugeniya Dzubenko
Project managers: Anna Bondareva, Daria Tafinceva

Published: 
November 2013

5 comments

DesignDine's picture
DesignDine
1313 pencils

Couldn't understand... anyone?

tirthomitro's picture
tirthomitro
2758 pencils

same here...

they showed me a picture & i laughed
dignity has never been photographed

ap89's picture
ap89
21 pencils

I guess it's a man on the left side with black underwear and a girl on the right side with pink underwear. But understanding it only makes it worse.
NO

faissalo's picture
faissalo
728 pencils

WTF execution wasted the potential

Nice init

seb81's picture
seb81
6 pencils

Huh?

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