Philips: Closer

Shave away the barriers.

Most young women hate hair on men's bodies. So to launch Click&Style with 3-in-1 toolkit Philips decided to raise this issue - getting rid of the extra body hair will bring the bodies closer. As close as possible.

Advertising Agency: Ogilvy & Mather, Kiev, Ukraine
Creative Director: Alexandra Doroguntsova
Art Director: Taras Dzendrovskiy
Copywriter: Eugeniya Dzubenko
Project managers: Anna Bondareva, Daria Tafinceva
Published: November 2013

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DesignDine's picture
1304 pencils

Couldn't understand... anyone?

tirthomitro's picture
2720 pencils

same here...

they showed me a picture & i laughed
dignity has never been photographed

ap89's picture
21 pencils

I guess it's a man on the left side with black underwear and a girl on the right side with pink underwear. But understanding it only makes it worse.

faissalo's picture
733 pencils

WTF execution wasted the potential

seb81's picture
6 pencils


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