Philips: Careful, 3

Careful bringing it home. The thinnest flat screen in its class.

Advertising Agency: Academy of Art university, San Francisco, USA
Art Director / Copywriter / Photographer: Daniel Pradilla

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24 comments

Guest's picture
Guest

oh, no, that is such an old gag.

Guest's picture
Guest

I like it. Yes, it is an old gag I have seen for slimming products, but not for a TV. A fine distinction perhaps, but it creates some surprise. The shot works.

I would improve it by losing the 'Be careful...'. It is funnier if people figure it out. If you are brave you can lose the pack shot too (or even just the cheesy 3/4 one) and stick with PHILIPS. The thinnest TVs in their class.

kitkiritkit's picture
kitkiritkit
73 pencils

done with cellphone ad, just don't remember waht brand.

pork_eater's picture
pork_eater
662 pencils
Brainsugar's picture
Brainsugar
1586 pencils

Pat?

Wordnerd's picture
Wordnerd
6662 pencils
she_kai's picture
she_kai
221 pencils

i agreed with u

shahidali's picture
shahidali
4063 pencils

u have to agree three more times:-)

shahid

ADcoke's picture
ADcoke
160 pencils

es muy exagerado. no creo que quepa por esa rejilla.

Guest's picture
Guest

done with ibm notebook by ogilvy bangalore - atul

shahidali's picture
shahidali
4063 pencils

better of the three.

shahid

Guest's picture
Guest

Where's the box in which the TV's supposed to be in?

Guest's picture
Guest

Razr. link anyone?

shahid.h's picture
shahid.h
256 pencils

not a great execution..

Guest's picture
Guest

Done with all the light products there are

Disco Munky's picture
Disco Munky
3900 pencils

Ok, so it's for a T.V? SO why is it outside? If the guys is dropping it on the way back from the store then why would the box be that thin? The back of the couch or behind a cabinet that's flush with the wall or something. Keep it in context and have the surprise be twist on the everyday.....just noticed that these are student work, the above is still relevant but it's just a learning thing.

Considering it's student work, it's alright

Doin' it for the points

theanc's picture
theanc
2778 pencils

It's cool. Doesn't need the line "Careful bringing it home.", which brings it down.

Guest's picture
Guest

So all other three ads are not done, this one is, huh? LOL

Guest's picture
Guest

I really, really, really, really get tired of the comments "done before" and "student work". Practically everything has been done before, somewhere and at sometime in the world. There's no way any amount of research will be able to determine if my concept was done in Brazil 10 years ago.

As far a "student work" goes, anybody with photoshop and half a brain can make a good ad. Get over yourselves. When I was in college I had a concept that was shot down by my instructor although years later I saw the same idea in a Graphis Ad Annual.

In fact I m getting so tired of the immense egos and inane comments that flourish on this site. If someone thinks they can do better, then produce an award winning ad that you did. Or don't comment at all. Trying to weed through these comments to find something useful is almost impossible.

This site has been re-vamped to look better. But it's the same bullsh*t comments from before.

Chopper's picture
Chopper
1015 pencils

It's amazing the criticism of some comments.
The salt of the adv is often the fact that you link the life with the fantasy.
When you see that desperation in a boy you are certainly attracted and you start thinking "what's happened" then you understand "he lost a TV set" and finally you smile. I like it.

Wordnerd's picture
Wordnerd
6662 pencils

not the issue. i'm not keen on yelling 'done!' but this time it is. and a research of about 15 minutes would have shown them.

http://adsoftheworld.com/media/print/sagem_floorboards
http://adsoftheworld.com/media/print/lenovo_thinnest

Guest's picture
Guest

Pepsi light, kellogs... one more time the same concept for a different product.

Guest's picture
Guest

Pepsi light, kellogs... one more time the same concept for a different product.

ashnair's picture
ashnair
30 pencils

not to mention about the concept, many ads today have been repeatedly done. that's advertising or be it copywriting. at some point, its copied. well, to be more adaptive, its a world of piracy. anyway, coming to the ad above, it does reflect some sense as its really slim and flat. the visual in a way gives a moderate impact that would certain criticism to make it happening. if you think a great ad would be good, what could be greater than your own ideas?

You Fail If You Want To Fail.

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