Philips: Careful, 3

oh, no, that is such an old gag.

I like it. Yes, it is an old gag I have seen for slimming products, but not for a TV. A fine distinction perhaps, but it creates some surprise. The shot works.

I would improve it by losing the 'Be careful...'. It is funnier if people figure it out. If you are brave you can lose the pack shot too (or even just the cheesy 3/4 one) and stick with PHILIPS. The thinnest TVs in their class.

done with cellphone ad, just don't remember waht brand.

i agreed with u

es muy exagerado. no creo que quepa por esa rejilla.

done with ibm notebook by ogilvy bangalore - atul

better of the three.

Where's the box in which the TV's supposed to be in?

Razr. link anyone?

not a great execution..

Done with all the light products there are

Ok, so it's for a T.V? SO why is it outside? If the guys is dropping it on the way back from the store then why would the box be that thin? The back of the couch or behind a cabinet that's flush with the wall or something. Keep it in context and have the surprise be twist on the everyday.....just noticed that these are student work, the above is still relevant but it's just a learning thing.

Considering it's student work, it's alright

It's cool. Doesn't need the line "Careful bringing it home.", which brings it down.

So all other three ads are not done, this one is, huh? LOL

I really, really, really, really get tired of the comments "done before" and "student work". Practically everything has been done before, somewhere and at sometime in the world. There's no way any amount of research will be able to determine if my concept was done in Brazil 10 years ago.

As far a "student work" goes, anybody with photoshop and half a brain can make a good ad. Get over yourselves. When I was in college I had a concept that was shot down by my instructor although years later I saw the same idea in a Graphis Ad Annual.

In fact I m getting so tired of the immense egos and inane comments that flourish on this site. If someone thinks they can do better, then produce an award winning ad that you did. Or don't comment at all. Trying to weed through these comments to find something useful is almost impossible.

This site has been re-vamped to look better. But it's the same bullsh*t comments from before.

It's amazing the criticism of some comments.
The salt of the adv is often the fact that you link the life with the fantasy.
When you see that desperation in a boy you are certainly attracted and you start thinking "what's happened" then you understand "he lost a TV set" and finally you smile. I like it.

Pepsi light, kellogs... one more time the same concept for a different product.

Pepsi light, kellogs... one more time the same concept for a different product.

not to mention about the concept, many ads today have been repeatedly done. that's advertising or be it copywriting. at some point, its copied. well, to be more adaptive, its a world of piracy. anyway, coming to the ad above, it does reflect some sense as its really slim and flat. the visual in a way gives a moderate impact that would certain criticism to make it happening. if you think a great ad would be good, what could be greater than your own ideas?