Philips: Careful, 2

Careful bringing it home. The thinnest flat screen in its class.

Advertising Agency: Academy of Art university, San Francisco, USA
Art Director / Copywriter / Photographer: Daniel Pradilla

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17 comments

Guest's picture
Guest
Guest's picture
Guest

Honestly I don't think it's better...why you say this?

Guest's picture
Guest

This is awful.

Guest's picture
Guest

not great.

Guest's picture
Guest

That is an old theme...

sunilchennoju's picture
sunilchennoju
12 pencils

very good

sunilchennoju's picture
sunilchennoju
12 pencils

very good

just write's picture
just write
653 pencils

y is he carrying TV without box... or the box is also slim?

Guest's picture
Guest

for student work i think these are great!

Guest's picture
Guest

these are great! photography is what gives it the 'iffy' tone, but the ideas are spot on.

Guest's picture
Guest

The art direction is ok. The idea is soo done. I remember the same idea for two laptops.

Guest's picture
Guest

this is a clunky way to get to your proposition of a 'flat tv'

I would be thinking about positive benefits of a flat tv, or at least a less 'tragic' way to demonstrate its flatness

marpixel's picture
marpixel
5 pencils

I think the idea was going some where... it needed to be re-enforced as a positive message I think.
Not to crazy about the AD either. But great job for being in school :D

Guest's picture
Guest

Better with some metro guys partecipating. One point less for this.

Guest's picture
Guest

done and drab
sorry, but even for student work this is a bit of a let down

adimstudio's picture
adimstudio
83 pencils

.. simply fantastic !!

adimstudio's picture
adimstudio
83 pencils

my vote

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