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Philips: Careful, 2

Philips: Careful, 2
Your rating: None Average: 5 (22 votes)

Careful bringing it home. The thinnest flat screen in its class.

Advertising Agency: Academy of Art university, San Francisco, USA
Art Director / Copywriter / Photographer: Daniel Pradilla

17 Comments

Guest's picture
Guest's picture

Honestly I don't think it's better...why you say this?

Guest's picture

This is awful.

Guest's picture

not great.

Guest's picture

That is an old theme...

sunilchennoju's picture 12 pencils

very good

sunilchennoju's picture 12 pencils
5

very good

just write's picture 655 pencils

y is he carrying TV without box... or the box is also slim?

Guest's picture

for student work i think these are great!

Guest's picture

these are great! photography is what gives it the 'iffy' tone, but the ideas are spot on.

Guest's picture

The art direction is ok. The idea is soo done. I remember the same idea for two laptops.

Guest's picture

this is a clunky way to get to your proposition of a 'flat tv'

I would be thinking about positive benefits of a flat tv, or at least a less 'tragic' way to demonstrate its flatness

marpixel's picture 5 pencils

I think the idea was going some where... it needed to be re-enforced as a positive message I think.
Not to crazy about the AD either. But great job for being in school :D

Guest's picture
9

Better with some metro guys partecipating. One point less for this.

Guest's picture

done and drab
sorry, but even for student work this is a bit of a let down

adimstudio's picture 83 pencils

.. simply fantastic !!

adimstudio's picture 83 pencils
10

my vote

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