Philips: Careful, 1

Careful bringing it home. The thinnest flat screen in its class.

Advertising Agency: Academy of Art university, San Francisco, USA
Art Director / Copywriter / Photographer: Daniel Pradilla

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7 comments

Guest's picture
Guest

I think the copy is unnecessary. And it's not a very fresh, conceptual idea.

Emanresu's picture
Emanresu
2150 pencils

A bit of an exaggeration, but the USP comes across and the layout and photography is nice. Daniel Pradilla is a well-rounded designer. Good work for a one-person team.

Guest's picture
Guest

Dude this is good, but it's the same execution 3 times, find 2 other ways of doing it. Maybe it gets sucked through a fan, but falling down 3 different cracks...come on

Guest's picture
Guest

GREAT IDEA, the copy is not needed. Good stuff

Guest's picture
Guest

GREAT IDEA? come on! this is so done. the art direction is really good for student work, but that's it.

VRB-PRO's picture
VRB-PRO
14 pencils

Gets the point across

patUDAY's picture
patUDAY
436 pencils

Whenever you see gap look in for lost Philips?
Not great.

UDAYpatwardhan@+91 22 98206 54722

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