Philips Bodygroom for Men: It looks bigger

The benefits of trimming down-there-hair.

Advertising Agency: Ogilvy and Mather, Johannesburg, South Africa
Executive Creative Director: Mariana O'Kelly
Creative Directors: Mike Martin, Robyn Bergman
Art Director: Tammy Retter
Copywriters: David Krueger, Jordon Tryon

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14 comments

NicoCiego's picture
NicoCiego
1035 pencils

Hahahahaha! I know optical illusions are pretty overused on print but this one actually made me laugh. Nice one.

morse's picture
morse
15439 pencils

Optical illusion well used.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

habib79in's picture
habib79in
116 pencils

Its interesting but I didn't get it..

salil07's picture
salil07
122 pencils

Nicely done! Any extensions???

Hand on my heart

mercedes's picture
mercedes
179 pencils

Another testimony to the South African brilliance.

They should have gone for a 'Before' 'After' approach though. Reason being, since they've used optical illusion, people may not understand that there are two different entities out there.

Besides, the line could have been a little more straighter.

The thought is absolutely brilliant anyway!

NicoCiego's picture
NicoCiego
1035 pencils

True. Before/After would seal the deal.

ON's picture
ON
122 pencils

Can't seem to get it

iambusy's picture
iambusy
2219 pencils

Sarcasm works.

busy.

R B's picture
R B
281 pencils

ha ha ha ha! it definitely will look even bigger! :D

Saand's picture
Saand
150 pencils

If you're a man there is no way you can't get it!

rmkida's picture
rmkida
365 pencils

The copyright could've been way better! Only after ready the comments that I got the idea.

faissalo's picture
faissalo
733 pencils

This is for a razor not a trimmer. Just sayin...

Adliber's picture
Adliber
174 pencils

Naught, or are those nuts, would be clean shaven. No?

kilima's picture
kilima

Jordan Tryon's copywriting is sheer brilliance.

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