Philips Bodygroom for Men: It looks bigger

The benefits of trimming down-there-hair.

Advertising Agency: Ogilvy and Mather, Johannesburg, South Africa
Executive Creative Director: Mariana O'Kelly
Creative Directors: Mike Martin, Robyn Bergman
Art Director: Tammy Retter
Copywriters: David Krueger, Jordon Tryon

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13 comments

NicoCiego's picture
NicoCiego
1035 pencils

Hahahahaha! I know optical illusions are pretty overused on print but this one actually made me laugh. Nice one.

morse's picture
morse
14027 pencils

Optical illusion well used.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

habib79in's picture
habib79in
116 pencils

Its interesting but I didn't get it..

salil07's picture
salil07
94 pencils

Nicely done! Any extensions???

mercedes's picture
mercedes
171 pencils

Another testimony to the South African brilliance.

They should have gone for a 'Before' 'After' approach though. Reason being, since they've used optical illusion, people may not understand that there are two different entities out there.

Besides, the line could have been a little more straighter.

The thought is absolutely brilliant anyway!

NicoCiego's picture
NicoCiego
1035 pencils

True. Before/After would seal the deal.

ON's picture
ON
80 pencils

Can't seem to get it

iambusy's picture
iambusy
2177 pencils

Sarcasm works.

busy.

R B's picture
R B
274 pencils

ha ha ha ha! it definitely will look even bigger! :D

Saand's picture
Saand
150 pencils

If you're a man there is no way you can't get it!

rmkida's picture
rmkida
343 pencils

The copyright could've been way better! Only after ready the comments that I got the idea.

faissalo's picture
faissalo
683 pencils

This is for a razor not a trimmer. Just sayin...

Adliber's picture
Adliber
104 pencils

Naught, or are those nuts, would be clean shaven. No?

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