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Philippine Daily Inquirer Newspaper: Volcanic ash
The Philippines' most committed newspaper.
Many ads use unrealistic visual exaggeration to dramatize the message. In this case reality was dramatic enough.
Agency: Ogilvy & Mather, Makati City, Philippines
Creative Director: Gavin Simpson
Copywriter: Manny Del Rosario, Sarah Ko
Art Director: Alnair Langkay, Gavin Simpson
Photographer: Alberto Garcia @ Corbis Images, Ruben Dela Cruz @ Visual Camp
Comments
nniiicie
WoW
The visual has been used before by Time Magazine. Headline went something like: "If you think watching a volcano in a movie is frightening, imagine watching one from a rear view mirror."
But that aside, this photo is regarded as one of Time Magazine's 100 best photographs of the 20th century. So it's intrinsically attention-grabbing. The Time Magazine ad actually won a One Show gold pencil. This one won a Cannes bronze. I think the photographer should have a share of the metals too.
if i remember, its not the philippine daily inquirer vehicle in this picture but a jeepney? i dunno, couldve been another photo. but this looks nice.
Yeah, it was a blue utility vehicle that's actually being chased by the pyroclastic cloud.
i wonder when this was in, i don't seem to recognise the names of the creatives. except for alnair.
Good you recognise Alnair. He's really the one who originally thought of this ad.
nice..
Nature’s unsettling way of saying i rock!
I think it’s an incredible photo!! I would give you money right now to have had the experience of the photographer.
Seeing the dust rise from the rear tires of the “Range Rover” because of slamming the brakes... no doubt after experiencing ground shaking the loud rumble and the massive explosion that caused that huge plume of smoke and debris to fill the air.... “Take a deep breath and go the other fuckin’ way“!! ( waxing poetic )
As everyone else is turning away...The photographer is standing tall, so that we all might see the beginning of ill fated happening.
Beautiful photo.
Powerful graphic!
nice
all the ads on this page are by O&M....hey, take rest guys...u guys rock! seriously
i didn't get it, please Ivan explain?
The journalists are so committed, they going in to the cloud of ash to report about the event.
Yeah, that's what I saw too, the guy is rushing toward the cloud. That's what make it funny because the opposite of what you would expect.
Got to love the photo. On the other hand the strategy is a bit seen before. "We go further to bring you closer" Ring any bells?
Iam seeing too many ads that have been reworked and repeates from this site. Some from Pari others from all around. I visual outside Africa as the place for all yall to buy award books and read them and push for new stuff as we do here to get a niche but men you guys make me wonder.... damn i do believe given the chance i can whoop alot of guys out their this ad has been done.. and alot of others iam seing here on this site mate damnnnnnnnnn.......
Each time i see a photo for the nature as this one, i emagine the Art of God, look at it guys, i bit everyone can bring hundred of art inside this cloud... what u can see in this photo Art?
any way, as its emazing, but God bless.
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