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Philadelphia Zoo: Trophy

Philadelphia Zoo: Trophy
Your rating: None Average: 3.5 (21 votes)

Philadelphia Zoo
For the lucky ones.

Advertising School: Miami Ad School
Art Director: Alex Mainka
Copywriter: Katie Bero

12 Comments

like.a.boy's picture 227 pencils
like.a.boy | Sun, 2007-09-30 22:34

I dun see the benefit of going to Zoo from this campaign. Think more.

veli's picture 228 pencils
veli | Mon, 2007-10-01 08:20

To see the benefit think more.

pinkusfloydus's picture 90 pencils
pinkusfloydus | Sun, 2007-09-30 23:19

"For the lucky ones?" You mean the animals that were lucky enough to make it to the zoo? I agree with likeaboy. I don't bloody get it.

k-rocka's picture 428 pencils
k-rocka | Mon, 2007-10-01 07:30

What's hard to get? The lucky animals are safe in the zoo - they don't have to worry about untimely death.

nirmalranganathan's picture 142 pencils
nirmalranganathan | Mon, 2007-10-01 02:33

Fledgling... The team probably thought for those lucky people who could see action, from close vicinity...

To be consciously stupid, when required, is an essential part of wisdom.

kgeiger's picture 6642 pencils
kgeiger | Mon, 2007-10-01 03:14

Despite Madagascar, I thought the conventional wisdom was that the lucky animals lived in the wild...

khronos's picture 728 pencils
khronos | Mon, 2007-10-01 12:51

any ad that has to be explained,isnt working...an this one, though the visual is nice, isnt working

AyDeKay's picture 2 pencils
AyDeKay | Tue, 2007-10-02 02:28

I think the big idea is pretty sharp-but the line should have been something about the benefits of seeing the animals alive or some body about how animals live the good life in this zoo etc...Slightly lame execution (why not go OTT if you're gonna take a risk anyway - exotic snakeskin boots etc?)Unlikely to run, but I still think they're pretty cute.

elmikel's picture 1153 pencils
elmikel | Tue, 2007-10-02 06:16

This photo is pretty strange. I don't like it. Why's the trophy on a wooden bar?

CND's picture
Guest | Tue, 2007-10-02 15:35

1. should have student work on this site. or at least put it in it's own section

B. Alex and Katie should stop trying to defend their work.

Quink's picture 246 pencils
Quink | Tue, 2007-10-02 23:11

you're right... maybe this website needs a student category. so professionals can focus on picking on people our own size!

CND's picture
Guest | Tue, 2007-10-02 15:36

sorry. "shouldn't" have...

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