Philadelphia: Celery

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Art Director: Hannah Smit
Creative Director / Copywriter: Jim Ritchie
Producers: Mel Meek, Liz Sheerif
Planner: Anuj Mehra
Retoucher: Marcus Thyer
Photographer: Emma Phillips
Typographer: Daisy Kannis
Print Producer: Miryana Velyanovski
Senior Account Director: Prue Tehan
Client Services Director: Peter Randeria
Stylist: Marc Wasiak
Production: Lizard Management
Published: May 2012

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5 comments

feysal's picture
feysal
2270 pencils

very nice photography and costume work..reminds me of pinup ads. i like the typography too

groovy baby!

sacrilegend's picture
sacrilegend
2055 pencils

Art and idea are worthless. But that line... love it.

mystery-gal's picture
mystery-gal
28 pencils

actually,,,,,i dont; get the ad,,,,,what;s teh connection between celery and a spoon? why would anyone use celery as a spoon?

sacrilegend's picture
sacrilegend
2055 pencils

Many dips come form a cream cheese base. Celery, carrots and other vegetables are normally used as the things you dip.

I seriously love this line, haha.

samenshaw's picture
samenshaw
47 pencils

To use a healthy vegetable ( celery) as a spoon to feel less guilty by dipping it into traditionally fattening cream cheese...pretty straight forward

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