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Celery

Agency: 
Published/Aired: 
May 2012
Description: 
Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Art Director: Hannah Smit
Creative Director / Copywriter: Jim Ritchie
Producers: Mel Meek, Liz Sheerif
Planner: Anuj Mehra
Retoucher: Marcus Thyer
Photographer: Emma Phillips
Typographer: Daisy Kannis
Print Producer: Miryana Velyanovski
Senior Account Director: Prue Tehan
Client Services Director: Peter Randeria
Stylist: Marc Wasiak
Production: Lizard Management

Comments (5)

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Highest Rated

samenshaw's picture
samenshaw
Activity Score 47

To use a healthy vegetable ( celery) as a spoon to feel less guilty by dipping it into traditionally fattening cream cheese...pretty straight forward

feysal's picture
feysal
Activity Score 2561

very nice photography and costume work..reminds me of pinup ads. i like the typography too

groovy baby!

sacrilegend's picture
sacrilegend
Activity Score 3384

Art and idea are worthless. But that line... love it.

mystery-gal's picture
mystery-gal
Activity Score 28

actually,,,,,i dont; get the ad,,,,,what;s teh connection between celery and a spoon? why would anyone use celery as a spoon?

sacrilegend's picture
sacrilegend
Activity Score 3384

Many dips come form a cream cheese base. Celery, carrots and other vegetables are normally used as the things you dip.

I seriously love this line, haha.

samenshaw's picture
samenshaw
Activity Score 47

To use a healthy vegetable ( celery) as a spoon to feel less guilty by dipping it into traditionally fattening cream cheese...pretty straight forward

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