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Agency: 
Published/Aired: 
November 2011
Description: 

Whoever puts it's skin at stake, always loses.
Excessive exposion to sun may causes skin cancer. Protect yourself. November, 27th. National Cancer Fighting Day.

Advertising Agency: Tag Comunicação, Campinas/SP, Brazil
Creative Director: José Roberto Pianoski
Art Directors: Thiago Victor, Felipe Luck
Copywriter: Demetrius Rocha

Comments (10)

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Highest Rated

mr.x's picture
mr.x
Activity Score 998

this is horrible

andylefty's picture
andylefty
Activity Score 4535

First off I think it should say 'their skin'

And the game metaphor is the big idea.

Looks like they've taken the concept and literally overlaid it onto the skin.

I'm not such a big fan of this. The message isn't as strong since I may argue that they wouldn't always lose i.e naughts and crosses.

wonwaywoo's picture
wonwaywoo
Activity Score 91

What does it mean? Also,Perform very general,Two works does the same wounds.

Hadrons's picture
Hadrons
Activity Score 6017

almost...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I like the concept

Andrej's picture
Andrej
Activity Score 656

Bad.

bobby666's picture
bobby666
Activity Score 1460

sorry not working for me... when i first saw the thumbnail i was excited but after looking at the enlarged image... sob, sob, sob...

Billoughsby's picture
Billoughsby
Activity Score 5144

On the other hand: Nice logo lockup in the lower right corner of these ads.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jackbr's picture
Jackbr
Activity Score 1499

Sorry, bad photoshop...

JackBR

kleenex's picture
kleenex
Activity Score 43337

I do not think this idea works at all.

mr.x's picture
mr.x
Activity Score 998

this is horrible

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