Pharma Nostra: Back

Whoever puts it's skin at stake, always loses.
Excessive exposion to sun may causes skin cancer. Protect yourself. November, 27th. National Cancer Fighting Day.

Advertising Agency: Tag Comunicação, Campinas/SP, Brazil
Creative Director: José Roberto Pianoski
Art Directors: Thiago Victor, Felipe Luck
Copywriter: Demetrius Rocha
Published: November 2011

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10 comments

andylefty's picture
andylefty
4533 pencils

First off I think it should say 'their skin'

And the game metaphor is the big idea.

Looks like they've taken the concept and literally overlaid it onto the skin.

I'm not such a big fan of this. The message isn't as strong since I may argue that they wouldn't always lose i.e naughts and crosses.

wonwaywoo's picture
wonwaywoo
91 pencils

What does it mean? Also,Perform very general,Two works does the same wounds.

Hadrons's picture
Hadrons
5743 pencils

almost...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I like the concept

Andrej's picture
Andrej
656 pencils

Bad.

bobby666's picture
bobby666
1460 pencils

sorry not working for me... when i first saw the thumbnail i was excited but after looking at the enlarged image... sob, sob, sob...

Billoughsby's picture
Billoughsby
5091 pencils

On the other hand: Nice logo lockup in the lower right corner of these ads.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jackbr's picture
Jackbr
1377 pencils

Sorry, bad photoshop...

Jack

kleenex's picture
kleenex
26978 pencils

I do not think this idea works at all.

mr.x's picture
mr.x
952 pencils

this is horrible

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