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Agency: 
Published/Aired: 
November 2011
17951
Description: 

Print advertisment created by TAG, Brazil for Pharma Nostra, within the category: Health.

Whoever puts it's skin at stake, always loses.
Excessive exposion to sun may causes skin cancer. Protect yourself. November, 27th. National Cancer Fighting Day.

Advertising Agency: Tag Comunicação, Campinas/SP, Brazil
Creative Director: José Roberto Pianoski
Art Directors: Thiago Victor, Felipe Luck
Copywriter: Demetrius Rocha

Comments (10)

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Highest Rated

mr.x's picture
mr.x
Activity Score 998

this is horrible

andylefty's picture
andylefty
Activity Score 4535

First off I think it should say 'their skin'

And the game metaphor is the big idea.

Looks like they've taken the concept and literally overlaid it onto the skin.

I'm not such a big fan of this. The message isn't as strong since I may argue that they wouldn't always lose i.e naughts and crosses.

wonwaywoo's picture
wonwaywoo
Activity Score 91

What does it mean? Also,Perform very general,Two works does the same wounds.

Hadrons's picture
Hadrons
Activity Score 6041

almost...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I like the concept

Andrej's picture
Andrej
Activity Score 656

Bad.

bobby666's picture
bobby666
Activity Score 1460

sorry not working for me... when i first saw the thumbnail i was excited but after looking at the enlarged image... sob, sob, sob...

Billoughsby's picture
Billoughsby
Activity Score 5142

On the other hand: Nice logo lockup in the lower right corner of these ads.

That's it.

Jackbr's picture
Jackbr
Activity Score 1500

Sorry, bad photoshop...

JackBR

kleenex's picture
kleenex
Activity Score 48105

I do not think this idea works at all.

mr.x's picture
mr.x
Activity Score 998

this is horrible

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