Pharex Carbocisteine: Opera

Pharex Carbocisteine
Cough Syrup

Advertising Agency: DM9JaymeSyfu, Manila, Phillipines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Directors: Louie Sotto, Jerry Hizon
Creatives: Allan Montayre, Pinoy Reyes
Art Director: Miko Quiogue
Copywriter: EJ Galang
Group Account Director: Ronald Barreiro
Account Director: Ria Buenafe
Account manager: Ina Vargas

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13 comments

JablesVanBuren's picture
JablesVanBuren
79 pencils

the others in this series are a little more clear. I saw this one first and starred at it for a while before I realized other chairs were turned inwards facing one particular seat. in the others, that concept is a little more clear and noticeable.
as far as the idea is concerned, I like it. I hate it when i'm "that guy". everyone tries to pretend like they aren't bothered by it, but they are.

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

I don't get it...

TommyO's picture
TommyO
1866 pencils

When you cough at the opera hall, everyone is turning towards you (...to see who interrupts).

Corbeen's picture
Corbeen
1070 pencils

very good. Very fresh and original..

everartz's picture
everartz
7611 pencils

nice 3D ... like it

| Everartz |

Davai's picture
Davai
608 pencils

Not bad, but a bit too simple...

YJ's picture
YJ
374 pencils

Sometimes simple is exactly what's needed to get the message across. Not everything has to be complicated and hard to figure out.

Davai's picture
Davai
608 pencils

Simple yes, but too simple... This is nice but it looks like a first idea to me

mr.x's picture
mr.x
952 pencils

Pretty clever ad. The 3D execution is the only thing I'm not so sure about.

freakart's picture
freakart
534 pencils

agree, the lighting could be better, but you never know the background of the project, deadlines, budget etc.

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YJ's picture
YJ
374 pencils

I like this entire series. Very well done.

raven's picture
raven
204 pencils

Lion winner!

riccardobresciani's picture
riccardobresciani
3 pencils

this goes in the direction of a lost advertising style, the one that we kind of proud some years ago, the one that was brilliant, simple but yet so punctual. About this, i'll soon post a hopefully massive writeback thread: why advertising had become so less arty than it was once? what strategies had REALLY changed about it? Why we still stare at stories, but none is really using them in adv industry? (except for some wonderful cases)

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