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Pharex Carbocisteine: Opera

Pharex Carbocisteine: Opera
Your rating: None Average: 7.3 (29 votes)

Pharex Carbocisteine
Cough Syrup

Advertising Agency: DM9JaymeSyfu, Manila, Phillipines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Directors: Louie Sotto, Jerry Hizon
Creatives: Allan Montayre, Pinoy Reyes
Art Director: Miko Quiogue
Copywriter: EJ Galang
Group Account Director: Ronald Barreiro
Account Director: Ria Buenafe
Account manager: Ina Vargas

13 Comments

JablesVanBuren's picture 79 pencils
JablesVanBuren | Sun, 2011-03-27 18:37
7

the others in this series are a little more clear. I saw this one first and starred at it for a while before I realized other chairs were turned inwards facing one particular seat. in the others, that concept is a little more clear and noticeable.
as far as the idea is concerned, I like it. I hate it when i'm "that guy". everyone tries to pretend like they aren't bothered by it, but they are.

JustinCarrasquillo's picture 262 pencils
JustinCarrasquillo | Sun, 2011-03-27 22:23

I don't get it...

http://www.jecphoto.com

TommyO's picture 1878 pencils
TommyO | Mon, 2011-03-28 01:27

When you cough at the opera hall, everyone is turning towards you (...to see who interrupts).

That's me!
http://blog.tapuz.co.il/wranger

Corbeen's picture 989 pencils
Corbeen | Mon, 2011-03-28 01:57
7

very good. Very fresh and original..

everartz's picture 7590 pencils
everartz | Mon, 2011-03-28 03:43

nice 3D ... like it

| Everartz |

Davai's picture 573 pencils
Davai | Mon, 2011-03-28 04:02

Not bad, but a bit too simple...

YJ's picture 369 pencils
YJ | Mon, 2011-03-28 07:39

Sometimes simple is exactly what's needed to get the message across. Not everything has to be complicated and hard to figure out.

Davai's picture 573 pencils
Davai | Mon, 2011-03-28 08:04

Simple yes, but too simple... This is nice but it looks like a first idea to me

mr.x's picture 655 pencils
mr.x | Mon, 2011-03-28 05:33

Pretty clever ad. The 3D execution is the only thing I'm not so sure about.

freakart's picture 540 pencils
freakart | Wed, 2011-03-30 14:34

agree, the lighting could be better, but you never know the background of the project, deadlines, budget etc.

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Creativity!

freakart.lv | Twitter

YJ's picture 369 pencils
YJ | Mon, 2011-03-28 07:40
7

I like this entire series. Very well done.

raven's picture 194 pencils
raven | Mon, 2011-03-28 11:14
10

Lion winner!

riccardobresciani's picture 3 pencils
riccardobresciani | Tue, 2011-03-29 09:33

this goes in the direction of a lost advertising style, the one that we kind of proud some years ago, the one that was brilliant, simple but yet so punctual. About this, i'll soon post a hopefully massive writeback thread: why advertising had become so less arty than it was once? what strategies had REALLY changed about it? Why we still stare at stories, but none is really using them in adv industry? (except for some wonderful cases)

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