P&G Vick: Knockout, Guy, 2

Don't let the flu knock you out

Advertising Agency: Publicis, Sao Paulo Country Brazil
Creative Directors: Hugo Rodrigues, Tony Goes
Art Directors: Antonio Cattuzzo, Luis Gatti, Sidney Araujo
Copywriter: Vladmir Brown
Photographer: Marcus Hausser
Published: July 2011

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23 comments

HTG¡'s picture
HTG¡
38 pencils

Will using Vick's give me an "O face" or will it try to prevent one?

Vitor Maciel's picture
Vitor Maciel
2 pencils

excellent idea!

Troll's picture
Troll
614 pencils

Wow it must be good to warrant people signing up just to comment on how awesome it is.

Roger Keynes's picture
Roger Keynes
5498 pencils

Bam! :)

Will Think for Salary

atb2005's picture
atb2005
13567 pencils

Rubbish.

jrouxel's picture
jrouxel
59 pencils

Co-Creative Director and art director @BCP

morse's picture
morse
15972 pencils

That's not the same at all.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fera Groove's picture
Fera Groove
196 pencils

jrouxel you are full of shit. This is bullshit.

Nice campaign.

jinfan102's picture
jinfan102
160 pencils

o.O ... They are similar, in "some" way. But definitely not the same idea!
Where did you see the "done to death" part?!

However, I'm not a big fan of this campaign anyway :/
Seen it multiple times already, in different ads, different concepts, they are not the same, but I feel like I've seen it for many times. I'd say:"nice visuals, but please try something else???"

morse's picture
morse
15972 pencils

I quite like this ad. Nice visual.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
3939 pencils

Doesn't sell much and a bit cliche.

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The JACK's picture
The JACK
438 pencils

Vicks is not for flu...!!!!!!!!!!!

Roger Keynes's picture
Roger Keynes
5498 pencils

Yeah, but... reminds me a little too much of this JamShop 'Sneeze' viral/tvc from a couple of years ago.

www.youtube.com/watch?v=e2QAGVMlns4

Will Think for Salary

jackblack's picture
jackblack
2261 pencils

How punny can we get here?

lyt1ne's picture
lyt1ne
17 pencils

very nice

Nike Diesel's picture
Nike Diesel
13389 pencils

Done many times.

Billoughsby's picture
Billoughsby
5091 pencils

It's a sock to the jaw!

It's a sneeze!

It's a cough drop ad!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

henito's picture
henito
557 pencils

come on! seen this kind of visual for like a hundred times.

and pls admin: get rid of that dfhjkyu girl!!!

abake's picture
abake
1266 pencils

Sorry, but I don't like this.
It's all about a pun, and on top of that the pun doesn't really work visually.

kleenex's picture
kleenex
29411 pencils

solid visual.

Glut's picture
Glut
3947 pencils

nice and different approach for this category.

fabiomaia's picture
fabiomaia
20 pencils

Knockout! ;)

wilmato's picture
wilmato
5 pencils

Exellent perception!

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