P&G / Olay: Young

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Rajesh Ranchod
Art Director / Copywriters: Olivia Tesson
Illustrator: Olivia Tesson
Photographer: Stock
Published: June 2004

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11 comments

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Much much better than Sudoku. But I prefer crosswords.

Martijn's picture
Martijn
1900 pencils

Bad "hey-that's-a-funny-visual-let's-make-an-ad-out-of-it" idea.

biabitch's picture
biabitch
298 pencils

hey! i like it!

philippertl's picture
philippertl
656 pencils

Everyone has seen this trick too many times and it has been used too often in so many different ways!
Not very strong.

ILLUSTRATION / DESIGN www.philippertl.co.uk

Wordnerd's picture
Wordnerd
6662 pencils

huh? i think i'm not seeing, what i am supposed to see here. what's that?

izzlah's picture
izzlah
227 pencils

i like it

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I'm not the target so I can't speak for them, but this is a fairly well-known piece of drawing. And if you've seen it before, you already know the trick. Kinda gimmicky to my taste, but very clever and the gets the message across pretty fast. I wouldn't go so far as to say it's "smart!!!" like a VERY excited reviewer did up there. But it is pretty ingenious indeed. I give it 6 out of 10.

anselmo34's picture
anselmo34
17 pencils

Horrendous....
The LEAST they could've done was clean up or re-trace the image after scanning it in at 72dpi...

brc912's picture
brc912
105 pencils

I never would have seen the face looking outwards had it not been lutz posting the original. In the original, both faces are easily perceived. This one is just bad.

capywriter's picture
capywriter
5511 pencils

Think it's cool. Guess a lot of people know what image this one is referring to. And if you do, you search for both the old and the young woman. Funny to notice that how hard you try, you can't see the old woman. Great!

Luis Maram's picture
Luis Maram
252 pencils

If the understanding of the insight takes longer than 5 seconds, the ad turns complicated and doesn't work. This is an excess.

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