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P&G / Olay: Young
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Rajesh Ranchod
Art Director / Copywriters: Olivia Tesson, Lawrence Katz
Illustrator: Olivia Tesson
Photographer: Stock
Published: June 2004
Comments
Much much better than Sudoku. But I prefer crosswords.
Bad "hey-that's-a-funny-visual-let's-make-an-ad-out-of-it" idea.
hey! i like it!
Everyone has seen this trick too many times and it has been used too often in so many different ways!
Not very strong.
ILLUSTRATION / DESIGN www.philippertl.co.uk
huh? i think i'm not seeing, what i am supposed to see here. what's that?
you guys...
look closer...
this is actually really smart!!!
we all know that illusion. but they altered it!!!
there's only the YOUNG woman!
look at the original:
http://www.braingle.com/brainteasers/illusions/26745.gif
i like it.
(but maybe... just maybe... it's to smart.)
ok, so you have to know that one to get this one? don't like it.
yes, you DO have to know the other one.
basically it's advertising for advertisers... too smart for mass-appeal. but i like the concept.
I got it. And I remember that old optical illusion. It's nice, if a bit too subtle.
Yeah! that's cool. Subtle.
http://augustocorreia.carbonmade.com
I wouldn't go that far. That didn't alter it enough to make it look like the old woman disappeared. Now it just looks like her chin is tucked into her shaw with her nose peeking out.
BORROWED INTEREST DONE POORLY.
i like it
I'm not the target so I can't speak for them, but this is a fairly well-known piece of drawing. And if you've seen it before, you already know the trick. Kinda gimmicky to my taste, but very clever and the gets the message across pretty fast. I wouldn't go so far as to say it's "smart!!!" like a VERY excited reviewer did up there. But it is pretty ingenious indeed. I give it 6 out of 10.
No the only one:
http://cookieface.com.ar/2008/04/10/dos-clasicos-de-las-ilusiones-opti...
Horrendous....
The LEAST they could've done was clean up or re-trace the image after scanning it in at 72dpi...
I never would have seen the face looking outwards had it not been lutz posting the original. In the original, both faces are easily perceived. This one is just bad.
Think it's cool. Guess a lot of people know what image this one is referring to. And if you do, you search for both the old and the young woman. Funny to notice that how hard you try, you can't see the old woman. Great!
If the understanding of the insight takes longer than 5 seconds, the ad turns complicated and doesn't work. This is an excess.
Creativity is an inner monster.
http://blog.luismaram.com
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