PG Motos: Recommend

The hasty ones recommend it, those who are cheap recommend it. Those who like freedom recommend it. You'd better get yours soon, so you can recommend it too.

Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director / Art Director / Illustrator: Lenilson Lima
Copywriter: Rafael Paulino
Published: November 2008

9 comments

Guest commenter's picture
Guest commenter

Nice headlines, bad artwork. A big packshot with the lines would have been better.

SeanMartin's picture
SeanMartin

The image doesnt tie as neatly here as with the other two. And I suspect the headline hasnt been translated all that well.

Still, nice campaign. Not earthshaking, but credible work.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

STRTLRS's picture
STRTLRS
1607 pencils

I think this is a nice campaign. The art director in me says the copy is too close to that curve at the bottom. The photographer side says they did very little to make the product stand out; the lighting on it looks muted.

www.storytellerscreative.com

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I think, therefore... yeah.

BIG T's picture
BIG T

I love how you copied of Giovanni+DRAFTFCB São Paulos ideas for MILLE Campaing.
Just love it pall. What a ripoff!

http://www.youtube.com/watch?v=VbGg-1EhHvc&feature=related

JHZS's picture
JHZS
43 pencils

yehp Giovanni+Draftfcb did it before and better. http://www.youtube.com/watch?v=VbGg-1EhHvc&feature=related

lenin's picture
lenin
131 pencils

After all, who came first? The egg or the chicken?
This campaign is being propagated since June/July and created at the beginning of the crisis of the oil.

JHZS's picture
JHZS
43 pencils

copys too

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