P&G Febreze: Modern arm chair

The deodorant of fabrics.
Febreze

Febreze is a fabric refresher that eliminates odors. It works like body deodorant, but for furniture.

Agency: Leo Burnett, Puerto Rico
Creative Director/Copywriter: Jose Luis Rivera y Piérola
Art Director: Víctor Martínez
Photographer: Domino, Uruguay
Account Executive Director: Pablo Miro

18 comments

sbr's picture
sbr
143 pencils

hehehe, funny.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

You know what? Pretty cute idea.

ixblitzxi's picture
ixblitzxi
17 pencils

hahha. awesome.

seda's picture
seda
20 pencils

very good ads and art direction. Tremendo trabajo.

Username's picture
Username
153 pencils

funny and straight to the point, great idea

lorsdana's picture
lorsdana
81 pencils

hhahah, buenisimo!

Nthngmn's picture
Nthngmn
626 pencils

love em. well done boys

Fractal Rene's picture
Fractal Rene
65 pencils

cute

amrita's picture
amrita
26 pencils

he he he thatz really cute...and good photograph too..

vexguy's picture
vexguy
93 pencils

good art direction,rally cute nice idea...

jennywhx's picture
jennywhx
1142 pencils

Great, very cute!
i love this.

tom1977's picture
tom1977
64 pencils

Its ok barely...just an ok ad for me.

Rog's picture
Rog
6094 pencils

Leaning towards tom here, on this one.
Cute, but obviously cute.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

jungleraven's picture
jungleraven
291 pencils

smells gr8.

pneuburg's picture
pneuburg
251 pencils

it wasn't necessary to read "the deordorant of fabrics." the image says it.

pjn

AriesDW's picture
AriesDW
172 pencils

I agree. . . I think it is a cute concept, but that text is a bit redundant. At least it does not kill the ad.

Thiago Aranha's picture
Thiago Aranha
121 pencils

Love these ones that makes us just smile... doesn't need anything else to make me love it..

R®'s picture
115 pencils

Cool... to me, this kind of concept shows me how open minded the client is,
and how sure he is of his brand... beautiful execution..

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