P&G - Ariel: Sparkle, 3

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Directors: Matt Smith
Creative Director: Max Olech
Creative Team: Matt Smith
CEO: Marek Zoledziowski
Regional Account Director: Stephane Wahlen
Account Director: Alexandra Koppa
Account Supervisors: Sylwia Jedynska, Kamila Gorska

11 comments

Rog's picture
Rog
6094 pencils

Nice. Just nice.
Shouldn't this be the slick car salesman?

>>>> That's not an ad. THIS is an ad.

liar's picture
liar
386 pencils

Ariel better be a detergent. If it is, this is still so weak.

puppiepoppy's picture
puppiepoppy
1636 pencils

BEFORE: A diamond studded denture. AFTER: Diamond drop onto shoulder.

picturejockey's picture
picturejockey
658 pencils

The designer sat on his machine and came up with a brilliant idea
"Hey look,I have created a sparkly, we can put in on his teeth and sell it to a toothpaste or put it on his shirt and sell it to a detergent."

http://www.picturejockey.com

forpointsize's picture
forpointsize
65 pencils

before closeup after aril..... thuuuuuuuuuuuuuuuuuuuuu..
rubbish....
boring artdirection, brainless idea

frog's picture
frog
50 pencils

The shirt doesn't look any more cleaner in the 'after' frame. Idiotic sparkle.

me thinks's picture
me thinks
722 pencils

This is going nowhere.

strongbone's picture
strongbone
107 pencils

i luv idea simple like tis. cool.

Chris's picture
Chris
1987 pencils

Can someone please explain me why they used an asian looking dude as talent in poland?

oshe's picture
oshe
852 pencils

nooo

··o.s.h.e··

ziadhdn's picture
ziadhdn
104 pencils

Not that wawwwww, normal campaign, and the concept is not serving the product well..

ziad hamdan

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