P&G - Ariel: Sparkle, 2

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Directors: Matt Smith
Creative Director: Max Olech
Creative Team: Matt Smith
CEO: Marek Zoledziowski
Regional Account Director: Stephane Wahlen
Account Director: Alexandra Koppa
Account Supervisors: Sylwia Jedynska, Kamila Gorska

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15 comments

Rog's picture
Rog
6094 pencils

These models expressions aren't on the mark, for me.
Need to play on the characters more than the cheesy grins.
Like this one should be the smouldering babe smile.
The bald guy's best. But, I am biased. ;)

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture
puppiepoppy
1636 pencils

1. BEFORE: She's a seductive chic. AFTER: She's not as attractive as the clothes she's wearing.

What else can you guys get from this ad?

whitespace's picture
whitespace
1953 pencils

- This is an ultra low budget photoshop job done by the boss's nephew's dog.

- Ariel cures astigmatism.

- It is now fashionable to put a blinding 10-carat diamond at your armpit.

Spanky's picture
Spanky
4898 pencils

roughly 1 in 50 ads posted on here is good. this isn't one of them.

Steeef's picture
Steeef
135 pencils

...Shiny eye..,

...Shiny armpit..,

one word..

WOW, (i don't get it, sorry)

JTW926's picture
JTW926
184 pencils

Um, i don't really get it...

but it's funny because I own that shirt! and you would definately NOT put it in the wash!

edragal's picture
edragal
44 pencils

Is this a joke... Nowaday I think a better and accurate selection of the presented ads wouldn't be too much...

mrtalented's picture
mrtalented
2175 pencils

old execution on old idea.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

The womans face reminds me of the actresses in adult movies at the end of each scene...

Disco Munky's picture
Disco Munky
3900 pencils

" I got semen here, and here, and.........."

" When shit just won't wash out - Ariel"

4/10

Doin' it for the points

Beatboxer's picture
Beatboxer
1519 pencils

I have to agree with PuppiePoppy.

I honestly don't like this ad.

Oh, and she kind of looks like a cyborg with that shine in her eye as well. Ready to bite youuuuuu!!!! Better strip those Ariel-shiny clothes, and show the goodies. Maybe the nipple will shine like the rest. :D

Dick Huges's picture
Dick Huges
939 pencils

Man I like when I see the bad ads too. They make the good ads even better and sometimes they make me laugh. This one for example, is a crap ad. But the girl is amazing hot I like to see ads with amazing hot girls.

like.a.boy's picture
like.a.boy
227 pencils

She wear no bra!

juliangray's picture
juliangray
987 pencils

Bad and old idea. Its saying, is not you who is shining is your clothes! wtf.

Guest's picture
Guest

how do u get the sparkle to put on pics that like?

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