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Half-mast

Agency: 
Published/Aired: 
May 2011
Description: 

One third of all suicides are in the LGBTQ community.
We're there with support when it seems no one else is.

Advertising Agency: DraftFCB Toronto, Ontario, Canada
Creative Director: Robin Heisey
Art Director: Braeden Laverty
Copywriter: Santiago Fernandez-Concha
Photographer: Henrieta Haniskova

Comments (4)

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Highest Rated

jvlz's picture
jvlz
Activity Score 2

it's simple, clean, and communicates effectively. love it.

ace85le's picture
ace85le
Activity Score 3935

There's no creative concept? The visual should have illustrated the copy. I like the vibe though.

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B.'s picture
B.
Activity Score 25

The visual of a half-mast flag is meant to symbolize the loss of someones life, in this case it is in relation to the suicides the copy speaks to. The rainbow flag is a symbol of pride for the LGBTQ community and is usually flown high and proud, however in this visual it is used differently to illustrate a startling statistic.

Boxey's picture
Boxey
Activity Score 8881

No shit, sherlock. We get it. It's just weak.

jvlz's picture
jvlz
Activity Score 2

it's simple, clean, and communicates effectively. love it.

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