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Pfizer: Glaucoma
It gets to look like this.
Someone needs to blaze the trail.
Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Art Director: Mikko Torvinen
Copywriters: Tommy Makinen, Erkko Mannila
Illustrator: Tuukka Tujula
Comments
"HURRA!!!!! We discovered the BLUR TOOL on photoshop!!!" "Now... what can we do with it?" "Let's DO an INCOMPRESSIBLE Ad for people who's getting Blind!" "YEAHHHHH".
hahahahahahahaha
http://jazarah.net/blog/
I just discovered sarcasm, what should I do with it? Oh, I'll make an overused occupational comment and pass it off as humor! And I'll do it with the grammar of an eighth grader. YEAHH!!
Uhhhhh... now we touch a sensitive nerve with the BLUR TOOL, eh?
LOL...
The comment is better than the ad.
I 2nd that...
He who dominates often has no real friends...
maybe i'm getting this wrong, BUT: Isn't this the way a healthy eye sees, if focusing on the middle of the page? doesn't really simulate glaucoma if that was their intention
ha ha ha ha
Hilarious comment!
I agree with Wordnerd!
www.wordsofbabel.blogspot.com
Actually, this is exactly what happens when you have glaucoma. I am not saying this is the greatest ad ever, but I definitely give the creatives a lot of credit on this one. Drug advertising is very difficult and has a lot of restrictions. These guys found a smart and interesting solution.
I've really grown tired of the people on this site downing interesting creative just to make themselves appear intelligent and creative.
While this may not be a one show ad, I wouldn't be the least bit embarasseed to be the creatives that came up with this and got it sold to the client.
What the hell's with the tag line? Doesn't fit the brand if you ask me.
It makes perfect sense if Pfizer is claiming to be a trailblazer in the industry. Which is exactly what this ad talks about. Pfizer being a leader in this area of the industry and probably several other areas in this industry.
Yeah Mr. Top, I would say the same thing... Ha ha ... Funny.
____
Imagine
BRILLIANT
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