Pfizer: Glaucoma

It gets to look like this.
Someone needs to blaze the trail.

Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Art Director: Mikko Torvinen
Copywriters: Tommy Makinen, Erkko Mannila
Illustrator: Tuukka Tujula


Mr.Top's picture
728 pencils

"HURRA!!!!! We discovered the BLUR TOOL on photoshop!!!" "Now... what can we do with it?" "Let's DO an INCOMPRESSIBLE Ad for people who's getting Blind!" "YEAHHHHH".

jazarah's picture
1262 pencils


Salet's picture
288 pencils

I just discovered sarcasm, what should I do with it? Oh, I'll make an overused occupational comment and pass it off as humor! And I'll do it with the grammar of an eighth grader. YEAHH!!

Mr.Top's picture
728 pencils

Uhhhhh... now we touch a sensitive nerve with the BLUR TOOL, eh?

horbhaikihaalhai's picture
20 pencils


horbhaikihaalhai's picture
20 pencils

The comment is better than the ad.

iT-iS-i's picture
1721 pencils

I 2nd that...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Wordnerd's picture
6660 pencils

maybe i'm getting this wrong, BUT: Isn't this the way a healthy eye sees, if focusing on the middle of the page? doesn't really simulate glaucoma if that was their intention

vidya.shankaran's picture
724 pencils

ha ha ha ha

Hilarious comment!
I agree with Wordnerd!

gtbernstein's picture
51 pencils

Actually, this is exactly what happens when you have glaucoma. I am not saying this is the greatest ad ever, but I definitely give the creatives a lot of credit on this one. Drug advertising is very difficult and has a lot of restrictions. These guys found a smart and interesting solution.

I've really grown tired of the people on this site downing interesting creative just to make themselves appear intelligent and creative.

While this may not be a one show ad, I wouldn't be the least bit embarasseed to be the creatives that came up with this and got it sold to the client.

Sharp's picture
216 pencils

What the hell's with the tag line? Doesn't fit the brand if you ask me.

gtbernstein's picture
51 pencils

It makes perfect sense if Pfizer is claiming to be a trailblazer in the industry. Which is exactly what this ad talks about. Pfizer being a leader in this area of the industry and probably several other areas in this industry.

Fab Fab's picture
Fab Fab
26 pencils

Yeah Mr. Top, I would say the same thing... Ha ha ... Funny.


dangerouzmc's picture
111 pencils


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