Life without cigarettes? You'll barely notice a difference.
Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Image Retouch: Fernando Vido
Published: December 2007
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Comments
when i just barely notice a difference i don't have to stop smoking! bad ad sorry
it's always fun to spot a difference
but this is sooooooo wrong. they give me a reason not to quit! great!
Right! This Ad is completely wrong. Is it from BAT or Philip Morris?
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
I wanna smoke now i've seen this ads...
Damn...
maddoxx
Smokers are slaves to one of the most addictive drugs ever - some studies claim it's #2 next to heroin. They are victims. We need to stop trying to win awards and figure out how to actually reach these people.
Jim
The idea is to notice that your life without smoking won't be hell. Nice concept, bad excecution.
Jim, agree with you, but I think we have to realize we are advertisers and we just don't have that kind of power... yet.
keep smilling
My guess is that this treatment is so close to the actual experience of smoking that you won't notice the difference.
I.e. as a first step of quitting, try this product.
Should it be the case, the concept works for me.
On second thought, maybe it is inviting to say this is really easy/won't change your lifestyle.
Once down off my soap box, I can see things better. It's difficult when you have a loved one that smokes.
Jim
A consumer with 5 seconds to spare looking at an ad wouldn't notice thiss. ...masturbatory.
Side-by-side ads are a terrible idea.
Wait, so it's an anti-smoking treatment, or a smoking treatment? I think a smoking treatment would be a little more effective.
Actually, I noticed a huge difference when I quit, I gained 15kgs!!!
www.creativeduck.blogspot.com
Being slaves of anti-tobacco Cannes lion wannabee ads for so long, we fail to realize that this campaign is not for a social reason. it actually sells a product. And having quit myself about a zillion times in the past, I can't help but like it. It illustrates something I always think when i stop smoking: the perceived difference of life afterwards.
aaaaaaaaaaaahhhhhhhhhhhhhh
ok ok
in first moment i dont understand the idea...
so... look the pic... look the cellphone...
bad excecution
It could have been a little better if they change the copy.
Something like:
Life without cigarette is possible. You'll barely notice the difference.
For the TG this is not convincing. Life is hardly the same for some one trying to quit.
Reactor
Wait wait wait… is this antismoking campaign?!
God... seriously I thought that CHAMPIX is a new cigarette!
i think its one of the cleverer stop smoking campaigns i've seen in recent years - although i'm not keen on the execution. i think it's an encouraging message to give to someone who wants to quit, and as an ex smoker myself, it's a message I agree with.
It's barely to notice the idea too. I could not find the cigarettes at first time when I saw this ads.
He's got a little Captain in him.
He's not only a smoker, he's an alcoholic.
I used to think heavy thoughts, until they crushed my head.
This either brilliant or a total waste of money.
.... would love to know if it changed anything.
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