Pfizer / Champix: Father
Life without cigarettes? You'll barely notice a difference.
Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Image Retouch: Fernando Vido
Published: December 2007
Comments
me either
Look at his pocket.
What are you trying to say? That there's no difference?
In this case it seems to be a very minimal difference between "before" and "after".
Or I'm understanding nothing!!
What a stupid idea. So if you smoke no difference. Well that's a reason to give up.
yea i guess it's stupid
http://jazarah.net/blog/
These ads ignore the addiction, the abstinence crises, despise the difficult of stop and put as if it is easy. they are awful.
No es una comunicación muy clara
WTF?
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http://indianadsblog.blogspot.com/
Indian Ads Update
Despite all the negative comments, I'm prepared to give the agency the benefit of the doubt and assume that this message is based on client-sponsored research and target insights.
On the other hand, I think this type of "find the difference" gimmick is not only done to death, but it's really childish.
Next.
as a smoker... i am glad to say that if its all the same then i guess lets all smoke... Y NOT? all u non smokers wont know the difference :) hahahahahah... cool no more stinky smoking rooms at the arirports. C its not that bad... u guys wont know its there?
THEREFORE I LOVE THOSSSSSSSE ADS..... however, as an anti-smoking completely not working!
down adv. From a higher to a lower place or position...
the difference is that he has a pack of cigs in his pocket...
for all the 20/20s
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