Pfizer / Champix: Father
Life without cigarettes? You'll barely notice a difference.
Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Retoucher: Fernando Vido
Published: December 2007
11 Comments
me either
Look at his pocket.
What are you trying to say? That there's no difference?
In this case it seems to be a very minimal difference between "before" and "after".
Or I'm understanding nothing!!
What a stupid idea. So if you smoke no difference. Well that's a reason to give up.
yea i guess it's stupid
http://jazarah.net/blog/
These ads ignore the addiction, the abstinence crises, despise the difficult of stop and put as if it is easy. they are awful.
No es una comunicación muy clara
WTF?
Despite all the negative comments, I'm prepared to give the agency the benefit of the doubt and assume that this message is based on client-sponsored research and target insights.
On the other hand, I think this type of "find the difference" gimmick is not only done to death, but it's really childish.
Next.
as a smoker... i am glad to say that if its all the same then i guess lets all smoke... Y NOT? all u non smokers wont know the difference :) hahahahahah... cool no more stinky smoking rooms at the arirports. C its not that bad... u guys wont know its there?
THEREFORE I LOVE THOSSSSSSSE ADS..... however, as an anti-smoking completely not working!
down adv. From a higher to a lower place or position...
the difference is that he has a pack of cigs in his pocket...
for all the 20/20s