Pfizer / Champix: Couple
Life without cigarettes? You'll barely notice a difference.
Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Retoucher: Fernando Vido
Published: December 2007
7 Comments
Nice back!
buuuu!!
good photo
just this
next!!!
It is either the ad is translated inaccurately or the copy has completely fail this ad.
Without even being critical, my initial reaction of this ad was:
If smoking doesn't make any difference, then why should I quit? Is Pfizer trying to sell cigarette here?
more like a ad for a winter vacation down south I can't see what it has to do with champix
A cigarette box in the left picture.
A cigarette box in the left picture. but what to do with that? not clear.