Pfizer / Champix: Couple

Life without cigarettes? You'll barely notice a difference.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Retoucher: Fernando Vido
Published: December 2007

7 comments

getconnected2001's picture
getconnected2001
987 pencils

Nice back!

cherrydarling's picture
cherrydarling
28 pencils

buuuu!!

Absolut M's picture
Absolut M
1069 pencils

good photo
just this

next!!!

teenquey's picture
teenquey
290 pencils

It is either the ad is translated inaccurately or the copy has completely fail this ad.

Without even being critical, my initial reaction of this ad was:
If smoking doesn't make any difference, then why should I quit? Is Pfizer trying to sell cigarette here?

Guest's picture
Guest

more like a ad for a winter vacation down south I can't see what it has to do with champix

Guest's picture
Guest

A cigarette box in the left picture.

Jaideep Joshi's picture
Jaideep Joshi
15 pencils

A cigarette box in the left picture. but what to do with that? not clear.

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