Pfizer Animal Health: Panda

Pfizer Animal Health: Panda

We protect every pig as if it were the last one.

Advertising Agency: 'Adda, Lorenzini, Vigorelli, BBDO, Italy
Creative Director: Luca Scotto Di carlo
Copywriter: Alessandro Fruscella
Art Director: Sara Portello
Photographer: LSD Milan

Your rating: None Average: 10 (1 vote)

Comments

fersvax's picture

Ugly retouch, and pandas live in bamboo forests, not eucalyptus or whatever that is. And why pigs???

a pig dressed up as KISS?

Ahhh, so THIS is how Peter Criss rock-'n'-rolls all night and parties every day when he's not on the road. I knew there was something strange about the dude but I couldn't put my finger on it...

no no... it's a wrestling pig...
;-)

no word.............

Strange translation.

The headline literally says: We have such aimed solutions that they'll feel like a protected species.

I don't like the ad, but maybe with the right translation makes more sense.

you are right friend. your translation is mutch better than mine. i usually work in italian, not in english.
;-)
thanx!
a.

hi guys, i'm the copywriting who worked on that ad.
this is an ad for Pfizer ANIMAL HEALTH, the veterinary department of pfizer, not hte human health department.
this ad is not about any animal testing human medicine. this ad is directed to veterinary doctors.
pfizer is also a cattle pharmacy company.
the headline has been translated in that way, the litterary translation is: "We have such aimed solutions that they'll feel like a protected species". that's why we decided to use pandas and koalas.
ciao a tutti!

Layers layers layers

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