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Pfizer Animal Health: Koala

Pfizer Animal Health: Koala
Your rating: None Average: 7 (3 votes)

We protect every pig as if it were the last one.

Advertising Agency: 'Adda, Lorenzini, Vigorelli, BBDO, Italy
Creative Director: Luca Scotto Di carlo
Copywriter: Alessandro Fruscella
Art Director: Sara Portello
Photographer: LSD Milan

Comments

ellehcimeo's picture 3536 pencils

Hold on a sec. Isn't pfizer a pharmaceutical company? Don't they do extensive research and development by testing on animals. What the H is this?

Barkach's picture 197 pencils

Tha ad is 6/10, the product miss guide us all. Is that medicine for pigs?

Antisanti provide us a more accurate translation:

We have such aimed solutions that they'll feel like a protected species.

Punch's picture 565 pencils

QUE BUENOS TRUCHOSSSSSSSSSS!!!.

Y si, lo que más sobran son cerdos en el mundo. Asi que para qué protegerlos. JUASSSS!!!

"no silencies lo que no sabes expresar".

fersvax's picture 1208 pencils

No tan buenos.

FER.

_inkpact's picture 84 pencils

más truchos que buenos...

klaussnow's picture 1689 pencils

Apparently all the monkeys they do their testing on have become extinct, on to the next species..

... its already been done...

AriesDW's picture 172 pencils

HA HA HA HA!

back2b's picture 193 pencils

Pfizer is cutting off its nose to spite its face here.
They want to point out that they do care for the animals they are testing their products on.

But,
I think these ads communicate exactly the opposite.
The atmosphere these shots are creating are rather leading to an association klausssnow stated already.
If animal testing wasn't a current issue at the moment they make it current by trying to fight it.
Well done guys!

A. J. SMITH's picture 2850 pencils

You said it right there back2b.

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It's only an ad.

unaquestionediali's picture 473 pencils

please, before giving stupid comments to submitted ads, read carefuly the product name.
that's for the VETERINARY department of pfizer.
use less viagra and more brain.
thanx

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in advertising SCRIPTA VOLANT
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mowitsch's picture 84 pencils

one word, brother: italy!

otto54's picture 375 pencils

another stupid comment...

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Advertising pass, pasta remain...

Jet Propulsion Lab's picture 10500 pencils

I'd LOVE to present this idea to the Police Commissioner here at NYPD headquarters.
That'd be awesome.

Rog's picture 6110 pencils

Didn't realise Koalas were THAT rare! :)

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture 3536 pencils

Dahling, they are very rare in Italy!

back2b's picture 193 pencils

Ivan, are you sure that this ad refers to koalas?
My guess is that they are refering to the famous WWF panda again.

But what do I know about animals...

ivan's picture

Yes, according to the submission these are koalas.

Yokel's picture 608 pencils

That ain't no Eukalypt tree there ...

superguanzi's picture 57 pencils

BAD art sence

otto54's picture 375 pencils

It is my impression but the line has been traslated in wrong way in english... also the sense is different...

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Advertising pass, pasta remain...

andrej dwin's picture 963 pencils

what is this? why is the pig on a tree? am I just stupid and everyone else gets it?

AdArena: Sex Sells
http://www.adarena.net

antisanti's picture 34 pencils

Strange translation.

The headline literally says: We have such aimed solutions that they'll feel like a protected species.

Disco Munky's picture 3839 pencils

That's just awful.

4/10

Doin' it for the points

unaquestionediali's picture 473 pencils

hi guy, i'm the copywriting who worked on that ad.
this is an ad for Pfizer ANIMAL HEALTH, the veterinary department of pfizer.
this ad is not about any animal testing human medicine. this ad is directed to veterinary doctors.
pfizer is also a cattle pharmacy company.
the headline has been translated in that way, the litterary translation is: "our solution are so focused that pigs are definitivelly a protected specie". that's why we decided to use pandas and koalas.
ciao a tutti!

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in advertising SCRIPTA VOLANT
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ivan's picture

Thanks for explaining Sir!

otto54's picture 375 pencils

Thats happen when stupid people gives stupid comments reading only the nation wich the ads come from...

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Advertising pass, pasta remain...

Beatboxer's picture 1523 pencils

Of course. Didn't anyone noticed that?? PFIZER ANIMAL HEALTH! Hello?!

aaaaand i thought the translation was wrong as well. But now we've got 3 translations. I prefer the one Antisanti said.

unaquestionediali's picture 473 pencils

you are right, antisanti provided an excellent translation!

thanx friend!
a.

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in advertising SCRIPTA VOLANT
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gibshellenberger's picture 157 pencils

welcome back. today, in english as a second language class, we'll be learning how conjunctions, along with prepositions, form sentences. ready class?

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