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Underground parking garage

Agency: 
Published/Aired: 
April 2010
Description: 

Advertising Agency: Euro RSCG, Buenos Aires, Argentina

Standard parking assistance control.

Executive Creative Director: Gustavo Reyes
Creative Directors: Maximiliano Sánchez, Mariano Duhalde, Pedro Pappalardo, Fernando Arrossi
Art Director: Pablo Carrera
Copywriter: Rodrigo Raices
Producer: Zoom Desarrollos Digitales
Retoucher: Adrián Anarella
Photographer: Martín Kohler

Comments (23)

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Highest Rated

makelogobigger's picture
makelogobigger
Activity Score 470

nice idea... the way they did could have better... looks very photoshopped.... but good try then again.

luispiter's picture
luispiter
Activity Score 2756

really bad ... after watching VW have not seen anything better

mrckais's picture
mrckais
Activity Score 417

also the layout is the same as VW ad's. and the photoshop is really poor

mrckais

Blashyrkh's picture
Blashyrkh
Activity Score 32882

OMG he nailed him

Guest's picture
Guest

Great work!!!!!!! and good art direction. Nice guys!

Guest's picture
Guest

Nice ad, i like it

Guest's picture
Guest

Again, nice photo. Idea simply but it works.

Guest's picture
Guest

Great!!!!

Guest's picture
Guest

A brilliant return for a difficult product!

Guest's picture
Guest

Good Work!!! congrats guys!

Hibon's picture
Hibon
Activity Score 3736

Bad work, Euro RSCG should doo better.

Simple ideas are the best !

J Designer's picture
J Designer
Activity Score 2420

This just looks scary, not helpful.

pez's picture
pez
Activity Score 1802

4 creative directors for this execution?

Constanza's picture
Constanza
Activity Score 14

Muy buena campaña, inteligente. Pulgar arriba.
Sabés.

Guest's picture
Guest

Hello, Pablo. First time in Adsoftheworld, right? Congrats;)

Guest's picture
Guest

Brilliant! Great work of art.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18544

Excellent, right down to the faint reflection of the tail lights.

Dadaism's picture
Dadaism
Activity Score 161

I dun like the spam from all the Guest.......

This look creepy! Love the other 2!

jsptrck404's picture
jsptrck404
Activity Score 437

Agreed Dadaism...... what a low class move for star ratings that don't really mean anything. Wonder how many of the "guests" are from Argentina? Ivan, think you have some "guests" doing some ballot stuffing with your unofficial star ratings for some reason or another. But why? Kinda Sad.

| think small |

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Good!

And then GOD said...
Let there be creativity!!!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice idea

Inesita's picture
Inesita
Activity Score 65

Uhm, no. All I can think of when I see this is a dead body. Well, a part of that. Ew.

tatoBA's picture
tatoBA
Activity Score 43

i agree, the retouching on this one is not good enough...i still like the idea

makelogobigger's picture
makelogobigger
Activity Score 470

nice idea... the way they did could have better... looks very photoshopped.... but good try then again.

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