Peugeot: Trap, 3

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Copywriter: Roberto Vilhena
Art Directors: Tico Moraes, Bernardo Romero
Creative Director: Roberto Vilhena
Illustrators: Alessandro Cerqueira, Zissu, Otavio Rios

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21 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

This is a disgrace. Don't copy Honda Cog.

Guest's picture
Guest

It's a totally different concept.

Great! Love it!

proscriptus's picture
proscriptus
114 pencils

The others are even more slavish. Feh.

--
DTA

Guest's picture
Guest

i love the art..

john doe's picture
john doe
1571 pencils

shame on you!

werbefuzzi35's picture
werbefuzzi35
91 pencils

Seems very Honda to me....

Guest's picture
Guest

I love it!!

Guest's picture
Guest

mmmm, sorry, good idea but Honda was first

cperry's picture
cperry
280 pencils

very cool thought. Love the illustration but not sure its the quickest execution.

Guest's picture
Guest

Awesome Art! Great concept!

Guest's picture
Guest

1 - Peugeot is a dangerous car.

2 - Honda was first and better.

Guest's picture
Guest

Honda was first and better. I tottally agree.

Guest's picture
Guest

Shame on you poor winers.
it wasn't honda that was first. it was Peter Fischli and David Weiss that made the movie der lauf der dingen. This absolutely the better ad. one can keep looking at it.
love it

Disco Munky's picture
Disco Munky
3900 pencils

This is very similar to the Honda concept, but they are doing something different. I'm not sure if it's really working for them, but I personally don't think they're "borrowing" from HONDA. Well not more than any of us "borrow" from anyone else.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

If you're talking about the Honda TV spot, it's a different thought behind it. That's about innovation, and this is about a trap. Neither are completely original. My complaint is the line spells it out almost too much, like for a third grader (the client?). Maybe a bit see say? Saying trap when you're showing a trap? Take the Volvo safety pin ad. The line didn't even say safety. But you got it.

Guest's picture
Guest

Gracias por recordarme del comercial de HONDA. Y por cierto dejense de pajas, que si el concepto o el recurso es diferente, justificaciones hay miles.

Guest's picture
Guest

mutherfucking HONDA BIOATCH!!! GO LESS TO THE BEACH GET SOME WORK DONNE.

hard_core's picture
hard_core
146 pencils

lol... Quit picking on them.

Blair Semenoff's picture
Blair Semenoff
651 pencils

K, the other two ads have color this looks like it was a rough draft

alnore's picture
alnore
212 pencils

all balls, no brains. totally.
and a copycat tooo.
did they think only they got youtube in the world?
Fing stupid...

0/10

Guest's picture
Guest

People. Let's stop to suck other ones' ideas. Do need to think more.

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