Peugeot: Trap, 2

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Copywriter: Roberto Vilhena
Art Directors: Tico Moraes, Bernardo Romero
Creative Director: Roberto Vilhena
Illustrators: Alessandro Cerqueira, Zissu, Otavio Rios

Related videos by Shutterstock

15 comments

dshott's picture
dshott
475 pencils

like the use of colour in this one. there not the most interesting set-ups but a good way of keeping the customer engaged (worked for me anyway).

Not sure it supports the tag line too much, I mean if I break the chair of my peugeot and there's a choice between a genuine replacement or a badass-blue slide I know which one I'm up for.

And before everyone says "done - guest commenter" or "they copied honda"
Of course they bloody didn't:

http://en.wikipedia.org/wiki/Heath_Robinson
http://en.wikipedia.org/wiki/Rube_Goldberg

And for bonus points;
http://uk.youtube.com/watch?v=WYxwYpas-6I&feature=channel_page

Guest's picture
Guest

It made me think of mr. Heath Robinson as well.. I loved his drawings as a child and i still do today.

Guest's picture
Guest

So you just need to stick a post-it on every published copy of this ad:
"A Peugeot ad you are about to see may look like a well-known and awarded Honda campaign, but it is not, because it was inspired by Heath Robinson and Rube Goldberg works that were before both Peugeot and Honda ads".

Guest's picture
Guest

Take it easy, it's friday...

Ad_Man's picture
Ad_Man
828 pencils

naah! this is honda. you can't use this resource in car ads anymore.

edit:
this was for dshott.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

It's an ironic campaign of course. Honda told their clients their car is perfect. Peugeot is telling their clients that if they don't use original parts their car will turn into a trap. It's totally different.

VERY GOOD INDEED!
CONGRATS!

Guest's picture
Guest

U dumb! Is not about the seat, is about the pedal u idiot!

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Of course it is 'done.'

john doe's picture
john doe
1571 pencils

shame on you!

Guest's picture
Guest

Awesome Art! Awesome Concept!

Blair Semenoff's picture
Blair Semenoff
651 pencils

I like following the flow of the art since it's 1:25am and I have nothing better to do.... but common, not meant for a car ad.

proscriptus's picture
proscriptus
114 pencils

Honda cog. Honda cog. Honda cog.

--
DTA

Guest's picture
Guest

It's Honda. Period.

Guest's picture
Guest

It's Honda. Period.

Guest's picture
Guest

This ad? I don't know, i mean, i just Honda what in the world they were thinking!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments