Peugeot: Town

Peugeot 407
With 3D sat nav technology

Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Head of Art: Paul Fenton
Art Director / Copywriter: Paul Fenton, Luke Duggan
Photographer: Stock, Marcus Thyer
Retoucher: Cave, Cream

April 2009


everartz's picture
7609 pencils

whats the idea here, i dont get it, all i see is a very busy image...

| Everartz |

Guest's picture

Well, although the world already is 3D they try to show it in even more 3D...not too brilliant in my opinion.

Sehba's picture
28 pencils

it caught my attention i like da idea...execution is yes..busy.

morse's picture
17002 pencils

I'm not quite sure what they are selling exactly, but the visual is great. Makes me interested in the product.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

i think that's called infinity view, is a new 3d representation so u don't lost the city view bc of the horizont... i stumble w/ sumthing like that on Gizmodo some time ago...

sirvan's picture
29860 pencils

I really WANT to like this... but, like the other peeps above, I really don't know what it's *supposed* to mean. Shame.


"I love some things, and don't love some other things."

Guest's picture

satelitte navigation technology scans the world from satellite's orbitting space and transfers the image to your device like GPS module. GPS device shows the bird view image of the streets to us.
this ad shows us how peugeot satnav can cearly show us the detailed street's terrain as the bird eye live view of the streets.

tridipnandi's picture
220 pencils

good one ...liked it..

Guest's picture

great ideat! i love it

Blashyrkh's picture
32882 pencils

It's about 3D Navigation maps, and you see the street view in picture not as normally we see. At least this is what I got....correct me..:-p
Poor art direction IMO, cold have been better.

Guest's picture

very literal

Wordnerd's picture
6692 pencils

hm. everything done right, still not working right. doesn't give me the impression of freedom - looks rather like impossible to move on

macluvin's picture
397 pencils

i think the art direction is pretty clear to me. you can see/plan your routes ahead of you, beyond what you see in the horizon.

the only think i would try make clearer is showing that you're going towards it and not away from it.

Blashyrkh's picture
32882 pencils

Street view from satellite is ok, is just the other attached image and it's perspective that disturbs me, like lack of oxygen.

mpared's picture
562 pencils

i think they are really cool!! lovely art direction

NatalieM's picture
1685 pencils

This is a pretty awesome way to sell a car's navigation system. It's different!

Guest's picture

seen much better stuff for this prop. 4/10

hero china's picture
hero china
99 pencils

very good~I liked it~

Chopper's picture
1015 pencils

I would have colored the way to go.

Guest's picture
Guest smart..turn new page after crossing the whole city..exploring new landscapes..

Emran Hayat's picture
Emran Hayat
832 pencils

brilliant idea

Creativity is a natural extension of our enthusiasm

Osama Nofal's picture
Osama Nofal
209 pencils

I like it & get it immediately.. well done

Peugeot goes rebranding!!

Trying a new habit

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