Peugeot: Stop & Kiss & Start

Stop & Kiss & Start Technology
Today is, maybe, your first Valentine together. Or maybe, you’ve been through this before. But, we are sure you will leave the house with the same enthusiasm. You will get dressed nice and go to pick her up with your Peugeot 208. After waiting for a while in front of her house, she will appear with a lovely dress. That will be the moment that will first cause your hearth to skip a beat. You will try to look at her while you are driving. But of course you will keep your eyes on the road. Then, red light. You will slow down, slow down and stop. At the moment you look at her, at that exact moment, Peugeot 208’s engine will also stop automatically. There will be a moment of hush. The red light will count down… 35, 34, 33… Your eyes will meet and you will give her an innocent kiss. 3, 2, 1… The light will turn green, the engine will start back and you will stand on with a smile on your face. The new Peugeot 208’s e-HDi Stop&Start Technology will offer you fuel saving and an environmentally responsible drive. But most importantly, it will help you to be more romantic. And maybe, with a nice surprise, it will make this Valentine’s Day unforgettable for you.

Advertising Agency: Havas Worldwide İstanbul, Turkey
Executive Creative Director: Ediz Kurtbarlas
Creative Group Head: Cihan Kavaklıpınar
Art Director: Serhat Akavcı
Copywriter: Cihan Kavaklıpınar
Graphic Designers: Uğur Baltacı, Gaye Bilim
Published: February 2013


guroldinneden's picture
83 pencils

Lovely! :)

bate_palmas's picture
1479 pencils

Ok. I assume the original copy deck is written beautifully and elegantly. If so, this is a lovely long copy ad that harks back to Bill Bernbach and Neil French work.

I hope it's good. I hope people read it.

mr.x's picture
996 pencils

Old school visual, well written copy. I like it.

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