Peugeot South Africa: 1688km

We ran out of land before we ran out of fuel. Coast to coast. 1688km. One tank.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Director: Jade Manning
Copywriter: Jeff Harvey
Photographers: Jade Manning
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Other additional credits: Sagren Reddy
Published: 2009

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22 comments

derya's picture
derya
302 pencils

lovely!

Guest's picture
Guest

Simple and smart. Good thinking.

BecauseISaidSo's picture
BecauseISaidSo
24 pencils

I love it - so original. Good work!

Guest's picture
Guest

sti cazzi

Guest's picture
Guest

really, i like a lot. its simple and the copy tells smart whats going on. but one question: why is there a airport-sign?

Olafski001's picture
Olafski001
1193 pencils

great line!

bottleHeD's picture
bottleHeD
84 pencils

Nice ad, as long as they haven't repeated any signboards.. (i'm not gonna check, lol)

corndogfuneral's picture
corndogfuneral
1053 pencils

Nice.

Tonits's picture
Tonits
349 pencils

Muy bien.

TRICKY's picture
TRICKY
3950 pencils

lovely to the point

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

nice use of the http://www.manysame.com project.

cebado's picture
cebado
258 pencils

thumbs up!

pork_eater's picture
pork_eater
664 pencils

genius !

premc's picture
premc
917 pencils

very nice
7/10

radical

blackstar7's picture
blackstar7
75 pencils

great concept

Zeus's picture
Zeus
912 pencils

nice copy!!

theanc's picture
theanc
2778 pencils

This kind of art directions is becoming really overdone. But man, the copy is so bold. Nice line there.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

mitchelle2child's picture
mitchelle2child
87 pencils

Well Said

Blair Semenoff's picture
Blair Semenoff
651 pencils

TOO MUCH, overdone

Guest's picture
Guest

Yea nice ad for all those hundreds of people lost in the forest. Errrr? Would love to hear the media strategy on this?

Guest's picture
Guest

Maybe it's an ad for Orcs & Elves?

Guest's picture
Guest

But why is the outdoor ad in a forest? Who the heck is going to see it? It looks like it's there for the 'presentation board' for the award shows.

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