Advertisement

Smart

Agency: 
Published/Aired: 
February 2010
Description: 

2.5M, 4 seats. Very smart.
Peugeot BB1.0 emission, 2.50m, 4 seats.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier

Comments (9)

Log in or register to post comments

Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

I very much like the other two adverts in this series. However, for obvious reasons, I wouldn't have used the word "smart" in this advert...

WillyLatasa's picture
WillyLatasa
Activity Score 616

Peugeot or Smart? Or both?

"Bright ideas bring better results"

ZAPATABLOOD's picture
ZAPATABLOOD
Activity Score 30

good art director

Hibon's picture
Hibon
Activity Score 3736

Very smart ad for the new Peugeot BB1.

Simple ideas are the best !

xcreativity's picture
xcreativity
Activity Score 2374

clean but nothing special.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Hiperion's picture
Hiperion
Activity Score 3138

so what´s the concept?
nice art

michdec's picture
michdec
Activity Score 440

looks like king kong from the McD ad sat on the front of the car

archiwan's picture
archiwan
Activity Score 55

without the image..the wording itself sells the product...so weak presentation.

kagzmainah's picture
kagzmainah
Activity Score 631

still an ugly ride

kgeiger's picture
kgeiger
Activity Score 7287

I very much like the other two adverts in this series. However, for obvious reasons, I wouldn't have used the word "smart" in this advert...

Advertisement