Peugeot: Smart
2.5M, 4 seats. Very smart.
Peugeot BB1.0 emission, 2.50m, 4 seats.
Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier
9 Comments
Peugeot or Smart? Or both?
"Bright ideas bring better results"
good art director
Very smart ad for the new Peugeot BB1.
Simple ideas are the best !
clean but nothing special.
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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so what´s the concept?
nice art
looks like king kong from the McD ad sat on the front of the car
without the image..the wording itself sells the product...so weak presentation.
still an ugly ride
I very much like the other two adverts in this series. However, for obvious reasons, I wouldn't have used the word "smart" in this advert...