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Peugeot: Smart

Peugeot: Smart
Your rating: None Average: 4.3 (23 votes)

2.5M, 4 seats. Very smart.
Peugeot BB1.0 emission, 2.50m, 4 seats.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier

9 Comments

WillyLatasa's picture 618 pencils
WillyLatasa | Thu, 2010-02-18 11:22

Peugeot or Smart? Or both?

"Bright ideas bring better results"

ZAPATABLOOD's picture 30 pencils
ZAPATABLOOD | Thu, 2010-02-18 15:02

good art director

Hibon's picture 3612 pencils
Hibon | Thu, 2010-02-18 14:57
7

Very smart ad for the new Peugeot BB1.

Simple ideas are the best !

xcreativity's picture 2384 pencils
xcreativity | Thu, 2010-02-18 18:15
3

clean but nothing special.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Hiperion's picture 3108 pencils
Hiperion | Fri, 2010-02-19 05:41
4

so what´s the concept?
nice art

michdec's picture 444 pencils
michdec | Fri, 2010-02-19 09:37

looks like king kong from the McD ad sat on the front of the car

archiwan's picture 55 pencils
archiwan | Sat, 2010-02-20 11:23

without the image..the wording itself sells the product...so weak presentation.

kagzmainah's picture 633 pencils
kagzmainah | Mon, 2010-02-22 09:28

still an ugly ride

kgeiger's picture 6642 pencils
kgeiger | Mon, 2010-03-08 08:44

I very much like the other two adverts in this series. However, for obvious reasons, I wouldn't have used the word "smart" in this advert...

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