Peugeot: Smart

2.5M, 4 seats. Very smart.
Peugeot BB1.0 emission, 2.50m, 4 seats.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier

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9 comments

WillyLatasa's picture
WillyLatasa
616 pencils

Peugeot or Smart? Or both?

"Bright ideas bring better results"

ZAPATABLOOD's picture
ZAPATABLOOD
30 pencils

good art director

Hibon's picture
Hibon
3731 pencils

Very smart ad for the new Peugeot BB1.

Simple ideas are the best !

xcreativity's picture
xcreativity
2374 pencils

clean but nothing special.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Hiperion's picture
Hiperion
3138 pencils

so what´s the concept?
nice art

michdec's picture
michdec
440 pencils

looks like king kong from the McD ad sat on the front of the car

archiwan's picture
archiwan
55 pencils

without the image..the wording itself sells the product...so weak presentation.

kagzmainah's picture
kagzmainah
631 pencils

still an ugly ride

kgeiger's picture
kgeiger
7079 pencils

I very much like the other two adverts in this series. However, for obvious reasons, I wouldn't have used the word "smart" in this advert...

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