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Shapes, 3

Agency: 
Published/Aired: 
April 2013
Description: 

Print advertisment created by Y&R, Brazil for Peugeot, within the category: Automotive.

Precision in a world without Peugeot Park Assist.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino
Art Director: José Neto
Copywriter: Pedro Bullos
Illustrator: CWF Stúdio

Comments (5)

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Highest Rated

Lazarus's picture
Lazarus
Activity Score 1536

The copy doesn't really support the visual.

certaintly's picture
certaintly
Activity Score 3994

horrible copy, interesting visual.

looks rather scammy

talkingisfree's picture
talkingisfree
Activity Score 2712

agree

monoliz's picture
monoliz
Activity Score 1304

copy is in negative tone and not true.

kleenex's picture
kleenex
Activity Score 46931

They have a concept, but a horrible one though.

Lazarus's picture
Lazarus
Activity Score 1536

The copy doesn't really support the visual.

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