Peugeot: Scooter
Its father is a scooter. Its mother is a car.
Peugeot BB1.0 emission, 2.50m, 4 seats.
Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier
8 Comments
like the copy
and that is a good thing because...?
Honestly: this is such a weird vehicle and that is what you came up with? what a wasted opportunity
Totally agree
love the copy.
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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i don't get the slogan..
Liked the car. :D
~~this paranoid survived!~~
smart copy
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~ Quite obviously, I have gathered no moss ! ~
Very hot copy :)