Peugeot: Scooter

Its father is a scooter. Its mother is a car.
Peugeot BB1.0 emission, 2.50m, 4 seats.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier


matushacker's picture
45 pencils

like the copy

Wordnerd's picture
6658 pencils

and that is a good thing because...?

Honestly: this is such a weird vehicle and that is what you came up with? what a wasted opportunity

silvi's picture
4172 pencils

Totally agree

xcreativity's picture
2374 pencils

love the copy.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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archiwan's picture
55 pencils

i don't get the slogan..

tantrik_indian's picture
953 pencils

Liked the car. :D

~~this paranoid survived!~~

rolling.stone's picture
2740 pencils

smart copy


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Very hot copy :)

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