Peugeot: Racing look, 3

Adopt a little racing look

Advertising Agency: BETC EURO RSCG, France
Creative Director: Stéphane Xiberras, Anne Cecile Tauleigne
Copywriter: Olivier Apers
Art director: Hugues Pinguet
Photographer: Illario Magali
Retouching: La souris sur le gâteau

7 comments

Guest's picture
Guest

i lovin it.

AlphaDog's picture
AlphaDog
265 pencils

Racers are dumb? or just the ad is?

Dev Kumar's picture
Dev Kumar
834 pencils

I share your intrigue :-)

Ochuko's picture
Ochuko
34 pencils

It's so literal it's annoying.

mrckais's picture
mrckais
417 pencils

again, i don't get it, recers had ugly heads?

mrckais

Guest's picture
Guest

... yeah... they have it...Like Michael Schumacher or Juan Pablo Montoya...same head

Common guys!

Guest's picture
Guest

I just dont get it.

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