Peugeot: Racing look, 3
Adopt a little racing look
Advertising Agency: BETC EURO RSCG, France
Creative Director: Stéphane Xiberras, Anne Cecile Tauleigne
Copywriter: Olivier Apers
Art director: Hugues Pinguet
Photographer: Illario Magali
Retouching: La souris sur le gâteau


7 Comments
i lovin it.
Racers are dumb? or just the ad is?
Seek and Destroy
I share your intrigue :-)
It's so literal it's annoying.
again, i don't get it, recers had ugly heads?
mrckais
... yeah... they have it...Like Michael Schumacher or Juan Pablo Montoya...same head
Common guys!
I just dont get it.