Engineered to be enjoyed.
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Rajesh Ranchod
Art Directors / Copywriters: Olivia Tesson, Lawrence Katz
Photographer: Michael Meyersfeld
Published: December 2003
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24 Comments
So, this car is so funny to drive that I can't even stop to pee?
But why not showing this concept on the driver' seat? Or on his jeans?
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."
Hi Kaifa,
I don't think like you.
When people are scared they pee... baseline: 206 GTI
The dog looks scared of the speed.
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Some of my best friends are softwares
Nop...that's not it.
All dogs tend to pee when the find a confortable place.
That dog, even being a puppet (classic automobile prop) is so confortable that he peed on that carpet/cover from the trunk.
Hence the copy: "engineered to be enjoyed"
Soooo wrong. Unlimilove is right. Your line of thinking is way out of it.
www.zeitgeistmovie.com
I think the idea is funny, but the strapline needs working on. Enjoyment and pee don't go together.
ILLUSTRATION / DESIGN www.philippertl.co.uk
www.philippertl.co.uk
yes i agree, the headline is not working here, this ad needs a headline that connects fear with speed (thats how i see it )
Hi Unlimilove,
Maybe you are right, but can you really sell a car by saying that it is fast like hell,
nowadays when everybody talks about pollution, safety, respect on the road and things like that?
For me the baseline talks about pleasure of driving in general, not speed.
You are so comfortable in a Peugeot, so satisfied that you don't want to stop driving.
But for a car maniac like me, the image of the dog just don't work.
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."
Yes you can sell a car by saying that it is fast as hell, especially when i it's at a very affordable eprice like the 206 GTI .
I really like the idea, the toy dog pissing himself coz of the speed,. The baseline ccould've been thought out a bit better though.
selling illusions
He peed not because its fast, but because is cozy.....
The baseline is actually the slogan for the Peugeot brand. What the ad needs is a clever headline.
obviously this ads made people confuse wether is it selling speed or pleasure of driving. personally i think its too comfortable.
I think it's about peeing. The dog is scared of the speed. But the copy has to be changed. But nice idea if it goes with peeing.
He's peeing because he's comfortable. Real dogs do that. How can u even see speed here.....?!
I think you are all remembering the famous VW ad with the dog stuck in the backseat like if he was in a rocket with the copy Really Powerfull ( Vraiment Puissant)...
two years ago and you're putting it up now? come on ollie and the fat writer.
uh...wha?
it seems old fashion but i like it
He's peeing because he doesn't want to take the time to stop the car to relieve himself because he is just enjoying the drive too much. I think we can all agree that the ad needs work. Too much misunderstanding in the purpose/meaning.
This is shit.
it's so fun that the plastic dog comes to life.
oh my god! i can't believe some posts actually imply that the dog is anything but scared!...
Dog scared - car fast -people buy... and yes it sells... Isn't it why it's one of the top selling cars in the world??
misman5000 as i recall this ad got a cannes finalist. it's clearly not as shit as the work you're producing. Or maybe the cannes judges are just idiots?
If the objective of the ad is to get people to debate, create hype, word of mouth, hare-brained theories over WHY DID THE DOG PEE, then it's brilliant! Otherwise... :)
The dog is scared of the speed.
This is another example:
http://www.advertka.ru/img/print/peugeot_jesus.jpg
love the idea, but, not the line..