Lazy Hippo

August 2009
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Other Additional Credits: Post: Eli Leibo

Bring Your Peugeot Back With Service 5+

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul

Comments (22)

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atb2005's picture
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In general, I love Scandinavian advertising, but this campaign is indeed a bit of a puzzle. I don't think that the hippo is lying on top of the car. Look at the "tired dog" image first; no signs of a car underneath. Probably the car turned into a giant out of shape animal because it hasn't been taken care of or because it's become too old. Service 5+ meaning service for cars older than 5 years?? Why would anyone's car look like that after just 5 years of use..