Peugeot: Lazy Hippo

Bring Your Peugeot Back With Service 5+

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul
Other Additional Credits: Post: Eli Leibo
Published: August 2009

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22 comments

Guest's picture
Guest

don't get it ...

LeeHarvey's picture
LeeHarvey
3045 pencils

Must be some Danish expression. Hello Danmark, please explain!

Guest's picture
Guest

You may be right. If it isn't, it seems a bit derogatory to the brand. Peugeot running ads showing its cars as 'lazy hippos'?

Grace's picture
Grace

Maybe because the damn things don't work... lol

Wordnerd's picture
Wordnerd
6662 pencils

totally don't get this. what's service 5+? and why animals?

Guest's picture
Guest

and why big size and stupid eyes too?

Guest's picture
Guest

maybe peugeot cars without a proper assistance seem old, lazy and heavy animals. i don't think there's another way to understand the idea. any suggestion?

pindaro's picture
pindaro
526 pencils

it may be that your car turned into an obese animal because it was not serviced by 5+.... i guess.

Wordnerd's picture
Wordnerd
6662 pencils

actually PEUGEOT cars turns into obese lazy things. all other carbrands in the campaign seem to be shiny and working without that glorious whatever service 5+

Guest's picture
Guest

Don't get it and don't like the tipography, but the technique applied by de suit man it's suprb.

Guest's picture
Guest

this ads are veryyyyyy wrong, showing good car, and a shit peugeot like lazy animals.... you're selling the service, but telling everyone that's the car is a crap.

Guest's picture
Guest

don't get it ...

não quero isso

Guest's picture
Guest

that's pretty funny. not that the idea works but it's so lame that you gotta laugh. i mean, look at those eyes!

Guest's picture
Guest

Bring Your Peugeot Back - its under the hippo?

Guest's picture
Guest

Peugot is active-strong lion but now it's only lazy animal. I guess.

Guest's picture
Guest

Thanks, that clarified it for me.
The "blue lion" needs to be looked after by franchised mechanic, right?

People from regions where Peugeot cars are not sold will hard to understand this one.

Guest's picture
Guest

Dont get the meaning of the ad, maybe wrong approach from a marketing point of view if its the peugeot turning into a lazy animal. However, the animals look fantastic!

Guest's picture
Guest

Hi I'm danish the idea is.................................................................................................hmmm I don't get it

Guest's picture
Guest

May that hippo was other branded car but not peugeot.
(other branded car was dump!"

muralyst's picture
muralyst
12 pencils

wooow intelligent!

Osama Nofal's picture
Osama Nofal
196 pencils

huge

...
rebranding for Peugeot!!
http://brandingbook.blogspot.com/

Regards,
Osama Nofal

atb2005's picture
atb2005
13567 pencils

In general, I love Scandinavian advertising, but this campaign is indeed a bit of a puzzle. I don't think that the hippo is lying on top of the car. Look at the "tired dog" image first; no signs of a car underneath. Probably the car turned into a giant out of shape animal because it hasn't been taken care of or because it's become too old. Service 5+ meaning service for cars older than 5 years?? Why would anyone's car look like that after just 5 years of use..

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