Peugeot iOn: Electric horse power

100% electric horse power. The new Peugeot iOn.

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Martin Venn, Koenig Karl, Felix Glauner
Art Director: Alexandros Antoniadis
Illustrator: Siegfried Diersch
Producer: Detlef Stuhldreier
Client Service: Guido Koerfer

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31 comments

Gunnar's picture
Gunnar
42 pencils

Eye catching picture!

Coolstar's picture
Coolstar
11 pencils

Word puns are rarely clever, this one is. Good insight.

Coolstar's picture
Coolstar
11 pencils

Word puns are rarely clever, this one is. Good insight.

dreadboy's picture
dreadboy
413 pencils

Clean and elegant. Keeps up to the brand. Bravo.

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ralphhasenohr's picture
ralphhasenohr
44 pencils

great idea!

atb2005's picture
atb2005
13567 pencils

Nice! I like the fact that they converted the color photo to black and white. Black and white photography is clean/minimalist; it also denotes class, elegance, luxury, etc. As for the horse's electrified mane, well it just testifies, tongue in cheek, to Peugeot's 100% electric horse power.. :-) I like that they left the car out. There's too many ads out there featuring car shots.

art.vs.commerce's picture
art.vs.commerce
566 pencils

its not black and white. Its 4 colour with a beautiful grade.

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Please, stop the word tricks Horses/Cars....

vrginie's picture
vrginie
154 pencils

love the hairs

bats's picture
bats
75 pencils

so corny!

va_ngo's picture
va_ngo
2 pencils

This is an ad I would stop turning the pages of a magazine for. The execution is breathtaking and the message is direct. The use of black is the elegance if Peugeot. Awesomeness. Good job.

Mantufayo's picture
Mantufayo
580 pencils

Good work, I love photography, it´s great>
Art direction could be better.
Is this a new Peugeot logo? I have not seen before.
Slogan is so cool.

atb2005's picture
atb2005
13567 pencils

I haven't seen it either. They have definitely modernized it.

Deanodoodledandy's picture
Deanodoodledandy
3 pencils

Wunderbar! This is the first good ad I've seen for an electric car. Are there any others?

Direstion's picture
Direstion
115 pencils

Maybe it can catch an eye or sell the author’s sense of humor but it definitely won’t do any good to the brand…

alexshefferru's picture
alexshefferru
4 pencils

great idea, but where's the car itself?

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withouts's picture
withouts
36 pencils

I agree,
We've here very nice pun and art but from strategic perspective such a totally new car should've been shown.
Well, except if it's scam.

CopyRight's picture
CopyRight
715 pencils

nicely done

Adaddicted's picture
Adaddicted
3435 pencils

beauty is the photograph... who shot this?

withalltherespects

michelangelo's picture
michelangelo
660 pencils

well done...

Sven Gali's picture
Sven Gali
845 pencils

electrifying...sorry.

art.vs.commerce's picture
art.vs.commerce
566 pencils

superb shot

dsklan's picture
dsklan
1927 pencils

cool!

netei's picture
netei
215 pencils

wow! 9/10 love it! great idea. execution not my absolute favorite but still cool.

Hiperion's picture
Hiperion
3138 pencils

advertising for publicist..
sorry, i dont like it

Garlos Sánchez's picture
Garlos Sánchez
47 pencils

i like, nice work

michdec's picture
michdec
440 pencils

this photo is amazing! Great work, very refreshing!

Brain-Art's picture
Brain-Art
1101 pencils

Very good

Art Director for hire's picture
Art Director fo...
14 pencils

Wow!! What a horse!

Tommy G.'s picture
Tommy G.
897 pencils

wow, that's some great Art Direction!

Zeus's picture
Zeus
912 pencils

Excellent!!!!

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