Peugeot iOn: Electric horse power
100% electric horse power. The new Peugeot iOn.
Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Martin Venn, Koenig Karl, Felix Glauner
Art Director: Alexandros Antoniadis
Illustrator: Siegfried Diersch
Producer: Detlef Stuhldreier
Client Service: Guido Koerfer
31 Comments
Eye catching picture!
Word puns are rarely clever, this one is. Good insight.
Word puns are rarely clever, this one is. Good insight.
Clean and elegant. Keeps up to the brand. Bravo.
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i can't even spell my name without 'ad'
great idea!
Nice! I like the fact that they converted the color photo to black and white. Black and white photography is clean/minimalist; it also denotes class, elegance, luxury, etc. As for the horse's electrified mane, well it just testifies, tongue in cheek, to Peugeot's 100% electric horse power.. :-) I like that they left the car out. There's too many ads out there featuring car shots.
its not black and white. Its 4 colour with a beautiful grade.
Please, stop the word tricks Horses/Cars....
love the hairs
so corny!
This is an ad I would stop turning the pages of a magazine for. The execution is breathtaking and the message is direct. The use of black is the elegance if Peugeot. Awesomeness. Good job.
Good work, I love photography, it´s great>
Art direction could be better.
Is this a new Peugeot logo? I have not seen before.
Slogan is so cool.
I haven't seen it either. They have definitely modernized it.
Wunderbar! This is the first good ad I've seen for an electric car. Are there any others?
Maybe it can catch an eye or sell the author’s sense of humor but it definitely won’t do any good to the brand…
great idea, but where's the car itself?
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I agree,
We've here very nice pun and art but from strategic perspective such a totally new car should've been shown.
Well, except if it's scam.
nicely done
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beauty is the photograph... who shot this?
withalltherespects
well done...
electrifying...sorry.
superb shot
cool!
wow! 9/10 love it! great idea. execution not my absolute favorite but still cool.
advertising for publicist..
sorry, i dont like it
i like, nice work
this photo is amazing! Great work, very refreshing!
Very good
Wow!! What a horse!
wow, that's some great Art Direction!
Excellent!!!!