Hibernating Bear

Agency Network: 
August 2009

Other Additional Credits: Post: Eli Leibo

Print advertisment created by Saatchi & Saatchi, Denmark for Peugeot, within the category: Automotive.

Bring Your Peugeot Back With Service 5+

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul

Comments (19)

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Guest's picture

very nice ad

Guest's picture

what's the idea?

Blashyrkh's picture
Activity Score 32886

The man's shadows are in wrong direction. And his hand, he have something on his hand but it looks like is telling the boy not to move. How come one of the major elements is neglected?!

slowrider's picture
Activity Score 648

could be the car key

one should not take life so seriously - as one will not come out of it alive.

Blashyrkh's picture
Activity Score 32886


Guest's picture

That's not the point in this website. It's about ideas in advertsing, not a photoshop forum.

adimstudio's picture
Activity Score 83

.. I can not believe that someone has paid for this print adv !! .. the art direction and the artwork are not good ..

Grrrr's picture
Activity Score 1961

Agree. Something smelly about this.

Guest's picture

I'm sorry but these ad's are really bad. the artwork is horrible, there are so meany photoshop mistakes there is too meany to list. I dont understand the big eyes on the animals. and I really dont understand the ads over all.

Guest's picture

maybe it's an ad for a bicycle.

Guest's picture

it's a out servicing a car that's not it's normal a bear with a sore foot? Like a big lazt dog....metaphors for a not so perfectly running car!!
Not hard to get people....nice work

Guest's picture

eerrrr nice work? no way.

And no, to me, the metaphors are not easy to get. Heck, to me, a metaphor "is a figure of speech concisely comparing two things, saying that one is the other" (ty wiki).
So, I don't think a bear, dog whatever u want, being lazy is a simple and common "truth" that you can exploit. Not to mention the other branded cars who obviously are just fine and dandy without the plan...

Like I said, I don't get it.

just write's picture
just write
Activity Score 653

that's damn funny... i think this is nice..

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

shadows are nicely done, nicely controlled lighting and a perfect resemblance... well done

kurtberengeiger's picture
Activity Score 7318

I want to like these adverts, but I just don't get 'em... Sorry.

Hellen's picture
Activity Score 18

hahahah muito bom!

Osama Nofal's picture
Osama Nofal
Activity Score 209

great one

rebranding for Peugeot!!

Trying a new habit

Guest's picture

haha it looks like someone i know

Guest's picture

impossible to understand