Peugeot: Hibernating Bear

very nice ad

what's the idea?

The man's shadows are in wrong direction. And his hand, he have something on his hand but it looks like is telling the boy not to move. How come one of the major elements is neglected?!

.. I can not believe that someone has paid for this print adv !! .. the art direction and the artwork are not good ..

I'm sorry but these ad's are really bad. the artwork is horrible, there are so meany photoshop mistakes there is too meany to list. I dont understand the big eyes on the animals. and I really dont understand the ads over all.

maybe it's an ad for a bicycle.

it's a out servicing a car that's not it's normal self....like a bear with a sore foot? Like a big lazt dog....metaphors for a not so perfectly running car!!
Not hard to get people....nice work

eerrrr nice work? no way.

And no, to me, the metaphors are not easy to get. Heck, to me, a metaphor "is a figure of speech concisely comparing two things, saying that one is the other" (ty wiki).
So, I don't think a bear, dog whatever u want, being lazy is a simple and common "truth" that you can exploit. Not to mention the other branded cars who obviously are just fine and dandy without the plan...

Like I said, I don't get it.

that's damn funny... i think this is nice..

shadows are nicely done, nicely controlled lighting and a perfect resemblance... well done

I want to like these adverts, but I just don't get 'em... Sorry.

hahahah muito bom!

great one

...
rebranding for Peugeot!!
http://brandingbook.blogspot.com/

haha it looks like someone i know

impossible to understand