Peugeot: Hibernating Bear

Bring Your Peugeot Back With Service 5+

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul
Other Additional Credits: Post: Eli Leibo
Published: August 2009

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19 comments

Guest's picture
Guest

very nice ad

Guest's picture
Guest

what's the idea?

Blashyrkh's picture
Blashyrkh
32698 pencils

The man's shadows are in wrong direction. And his hand, he have something on his hand but it looks like is telling the boy not to move. How come one of the major elements is neglected?!

slowrider's picture
slowrider
648 pencils

could be the car key

one should not take life so seriously - as one will not come out of it alive.

Blashyrkh's picture
Blashyrkh
32698 pencils

LOL

Guest's picture
Guest

That's not the point in this website. It's about ideas in advertsing, not a photoshop forum.

adimstudio's picture
adimstudio
83 pencils

.. I can not believe that someone has paid for this print adv !! .. the art direction and the artwork are not good ..

Grrrr's picture
Grrrr
1951 pencils

Agree. Something smelly about this.

Guest's picture
Guest

I'm sorry but these ad's are really bad. the artwork is horrible, there are so meany photoshop mistakes there is too meany to list. I dont understand the big eyes on the animals. and I really dont understand the ads over all.

Guest's picture
Guest

maybe it's an ad for a bicycle.

Guest's picture
Guest

it's a out servicing a car that's not it's normal self....like a bear with a sore foot? Like a big lazt dog....metaphors for a not so perfectly running car!!
Not hard to get people....nice work

Guest's picture
Guest

eerrrr nice work? no way.

And no, to me, the metaphors are not easy to get. Heck, to me, a metaphor "is a figure of speech concisely comparing two things, saying that one is the other" (ty wiki).
So, I don't think a bear, dog whatever u want, being lazy is a simple and common "truth" that you can exploit. Not to mention the other branded cars who obviously are just fine and dandy without the plan...

Like I said, I don't get it.

just write's picture
just write
653 pencils

that's damn funny... i think this is nice..

Muhammad Imran's picture
Muhammad Imran
614 pencils

shadows are nicely done, nicely controlled lighting and a perfect resemblance... well done

kgeiger's picture
kgeiger
6839 pencils

I want to like these adverts, but I just don't get 'em... Sorry.

hellen's picture
hellen
14 pencils

hahahah muito bom!

Osama Nofal's picture
Osama Nofal
196 pencils

great one

...
rebranding for Peugeot!!
http://brandingbook.blogspot.com/

Regards,
Osama Nofal

Guest's picture
Guest

haha it looks like someone i know

Guest's picture
Guest

impossible to understand

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