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Peugeot: Hibernating Bear

Peugeot: Hibernating Bear
Your rating: None Average: 4.7 (27 votes)

Bring Your Peugeot Back With Service 5+

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul
Other Additional Credits: Post: Eli Leibo
Published: August 2009

19 Comments

Guest's picture
8

very nice ad

Guest's picture

what's the idea?

Blashyrkh's picture 21321 pencils

The man's shadows are in wrong direction. And his hand, he have something on his hand but it looks like is telling the boy not to move. How come one of the major elements is neglected?!

slowrider's picture 649 pencils

could be the car key

one should not take life so seriously - as one will not come out of it alive.

Blashyrkh's picture 21321 pencils

LOL

Guest's picture

That's not the point in this website. It's about ideas in advertsing, not a photoshop forum.

adimstudio's picture 83 pencils

.. I can not believe that someone has paid for this print adv !! .. the art direction and the artwork are not good ..

Grrrr's picture 290 pencils

Agree. Something smelly about this.

Tuyo Jydtep

Guest's picture

I'm sorry but these ad's are really bad. the artwork is horrible, there are so meany photoshop mistakes there is too meany to list. I dont understand the big eyes on the animals. and I really dont understand the ads over all.

Guest's picture

maybe it's an ad for a bicycle.

Guest's picture

it's a out servicing a car that's not it's normal self....like a bear with a sore foot? Like a big lazt dog....metaphors for a not so perfectly running car!!
Not hard to get people....nice work

Guest's picture

eerrrr nice work? no way.

And no, to me, the metaphors are not easy to get. Heck, to me, a metaphor "is a figure of speech concisely comparing two things, saying that one is the other" (ty wiki).
So, I don't think a bear, dog whatever u want, being lazy is a simple and common "truth" that you can exploit. Not to mention the other branded cars who obviously are just fine and dandy without the plan...

Like I said, I don't get it.

just write's picture 655 pencils

that's damn funny... i think this is nice..

Muhammad Imran's picture 614 pencils
8

shadows are nicely done, nicely controlled lighting and a perfect resemblance... well done

kgeiger's picture 6642 pencils

I want to like these adverts, but I just don't get 'em... Sorry.

hellen's picture 14 pencils

hahahah muito bom!

O. Nofal's picture 196 pencils
8

great one

...
rebranding for Peugeot!!
http://brandingbook.blogspot.com/

Guest's picture

haha it looks like someone i know

Guest's picture

impossible to understand

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