Peugeot: Hibernating Bear

Bring Your Peugeot Back With Service 5+

Other Additional Credits: Post: Eli Leibo

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul

August 2009


Guest's picture

very nice ad

Guest's picture

what's the idea?

Blashyrkh's picture
32882 pencils

The man's shadows are in wrong direction. And his hand, he have something on his hand but it looks like is telling the boy not to move. How come one of the major elements is neglected?!

slowrider's picture
648 pencils

could be the car key

one should not take life so seriously - as one will not come out of it alive.

Blashyrkh's picture
32882 pencils


Guest's picture

That's not the point in this website. It's about ideas in advertsing, not a photoshop forum.

adimstudio's picture
83 pencils

.. I can not believe that someone has paid for this print adv !! .. the art direction and the artwork are not good ..

Grrrr's picture
1961 pencils

Agree. Something smelly about this.

Guest's picture

I'm sorry but these ad's are really bad. the artwork is horrible, there are so meany photoshop mistakes there is too meany to list. I dont understand the big eyes on the animals. and I really dont understand the ads over all.

Guest's picture

maybe it's an ad for a bicycle.

Guest's picture

it's a out servicing a car that's not it's normal a bear with a sore foot? Like a big lazt dog....metaphors for a not so perfectly running car!!
Not hard to get people....nice work

Guest's picture

eerrrr nice work? no way.

And no, to me, the metaphors are not easy to get. Heck, to me, a metaphor "is a figure of speech concisely comparing two things, saying that one is the other" (ty wiki).
So, I don't think a bear, dog whatever u want, being lazy is a simple and common "truth" that you can exploit. Not to mention the other branded cars who obviously are just fine and dandy without the plan...

Like I said, I don't get it.

just write's picture
just write
653 pencils

that's damn funny... i think this is nice..

Muhammad Imran's picture
Muhammad Imran
616 pencils

shadows are nicely done, nicely controlled lighting and a perfect resemblance... well done

kgeiger's picture
7287 pencils

I want to like these adverts, but I just don't get 'em... Sorry.

Hellen's picture
18 pencils

hahahah muito bom!

Osama Nofal's picture
Osama Nofal
209 pencils

great one

rebranding for Peugeot!!

Trying a new habit

Guest's picture

haha it looks like someone i know

Guest's picture

impossible to understand

Log in or register to post comments