The new Peugeot 207GTI. Sexy gets fast.
Advertising Agency: The Alchemy Partnership, Singapore
Creative Director / Copywriter: Alvin Wong Twei
Art Director: Ceres Chung
Photography: Ben, Beacon Pictures
Digital Imaging: Procolor
Published: July 2007
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Comments
It seems that the alchemy partnership does not works at that time.
This is so wrong. A helmet does not necessarily symbolize a quickie.
It doesn't? That how me and the missus always get it on.
Wear condom instead.
"Bowww Wowww"
Hm.
no, it's 'couple gets stupid'
this is so not happening!
~ old habits die hard, older ones never do ~
no she doesn't - she's wearing a helmet, how is that suposed to work
:(
I would say that this lacks any real bite.
It's very - so what.
la weá mala!
This is the kind of work that gives (otherwise fantastic) Singapore advertising a BAD name. It's simply atrocious..
in one word it's just PATHETIC !!!!!!!
the concept is good .. but the execution is not clear .. helmet reflects safty .. not speed "over pushing" ... no ahha effect ... and which kind of creative link it belongs
also a helmet can look cool. This white melons should be weared on mopeds... not on bikes... and not not not in cars.
* * * * *
Looks like focus group data and "broad" statistics fail again. Sex doesn't sell; good advertising sells. This is the overwhelming proof of that. Can't just stick a couple semi-nudes on a piece of glossy paper, cram that paper in a magazine, and expect people to come beating down your doors!!!
There actually has to be a legitimate connection between the consumer and the ad. This is just stupid; seriously... Wouldn't the helmet have been the first thing to go? That is, unless one of them has a terrible cold sore on their lip. Then, AND ONLY THEN, would this ad make any sense.
Plus, she's looking at the camera; so how much of a rush can they be in? Stupid ad!
...
Way to miss the point.
No, sex doesn't sell - IDEAS sell.
i guess if they are both mentally challenged, having sex with helmets on makes sense...otherwise i think the team that came up with this has was not challenged enough
Lordy.
== Bring back fags, lard and the biff.
wow....Hm
Beurkkk
0/10