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21 comments

Brainsugar's picture
Brainsugar
1580 pencils

It seems that the alchemy partnership does not works at that time.

Toro's picture
Toro
1007 pencils

This is so wrong. A helmet does not necessarily symbolize a quickie.

Yokel's picture
Yokel
604 pencils

It doesn't? That how me and the missus always get it on.

puppiepoppy's picture
puppiepoppy
1636 pencils

Wear condom instead.

Have Heart's picture
Have Heart
922 pencils

Hm.

twelve_noon's picture
twelve_noon
617 pencils

no, it's 'couple gets stupid'

chintan ruparel's picture
chintan ruparel
1516 pencils

this is so not happening!

~ old habits die hard, older ones never do ~

Guestschmest's picture
Guestschmest

no she doesn't - she's wearing a helmet, how is that suposed to work

Patrizio's picture
Patrizio
157 pencils

:(

G_Patterson's picture
G_Patterson
42 pencils

I would say that this lacks any real bite.
It's very - so what.

!!!!!!!!!'s picture
!!!!!!!!!

la weá mala!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

This is the kind of work that gives (otherwise fantastic) Singapore advertising a BAD name. It's simply atrocious..

Anz's picture
Anz

in one word it's just PATHETIC !!!!!!!

Sameh Haggag's picture
Sameh Haggag

the concept is good .. but the execution is not clear .. helmet reflects safty .. not speed "over pushing" ... no ahha effect ... and which kind of creative link it belongs

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

also a helmet can look cool. This white melons should be weared on mopeds... not on bikes... and not not not in cars.

proverbialthought's picture
proverbialthought
278 pencils

Looks like focus group data and "broad" statistics fail again. Sex doesn't sell; good advertising sells. This is the overwhelming proof of that. Can't just stick a couple semi-nudes on a piece of glossy paper, cram that paper in a magazine, and expect people to come beating down your doors!!!

There actually has to be a legitimate connection between the consumer and the ad. This is just stupid; seriously... Wouldn't the helmet have been the first thing to go? That is, unless one of them has a terrible cold sore on their lip. Then, AND ONLY THEN, would this ad make any sense.

Plus, she's looking at the camera; so how much of a rush can they be in? Stupid ad!

laylowmoe's picture
laylowmoe
328 pencils

Way to miss the point.

No, sex doesn't sell - IDEAS sell.

enzo's picture
enzo

i guess if they are both mentally challenged, having sex with helmets on makes sense...otherwise i think the team that came up with this has was not challenged enough

Maxwedge's picture
Maxwedge
558 pencils

Lordy.

hoihone's picture
hoihone

wow....Hm

unionjack's picture
unionjack
57 pencils

Beurkkk
0/10

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