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Electric horse power

Agency: 
Published/Aired: 
March 2010
Description: 

100% electric horse power. The new Peugeot iOn.

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Martin Venn, Koenig Karl, Felix Glauner
Art Director: Alexandros Antoniadis
Illustrator: Siegfried Diersch
Producer: Detlef Stuhldreier
Client Service: Guido Koerfer

Comments (31)

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Highest Rated

Zeus's picture
Zeus
Activity Score 906

Excellent!!!!

Gunnar's picture
Gunnar
Activity Score 42

Eye catching picture!

Coolstar's picture
Coolstar
Activity Score 11

Word puns are rarely clever, this one is. Good insight.

Coolstar's picture
Coolstar
Activity Score 11

Word puns are rarely clever, this one is. Good insight.

dreadboy's picture
dreadboy
Activity Score 413

Clean and elegant. Keeps up to the brand. Bravo.

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ralphhasenohr's picture
ralphhasenohr
Activity Score 44

great idea!

atb2005's picture
atb2005
Activity Score 13561

Nice! I like the fact that they converted the color photo to black and white. Black and white photography is clean/minimalist; it also denotes class, elegance, luxury, etc. As for the horse's electrified mane, well it just testifies, tongue in cheek, to Peugeot's 100% electric horse power.. :-) I like that they left the car out. There's too many ads out there featuring car shots.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

its not black and white. Its 4 colour with a beautiful grade.

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

Please, stop the word tricks Horses/Cars....

vrginie's picture
vrginie
Activity Score 154

love the hairs

bats's picture
bats
Activity Score 75

so corny!

va_ngo's picture
va_ngo
Activity Score 2

This is an ad I would stop turning the pages of a magazine for. The execution is breathtaking and the message is direct. The use of black is the elegance if Peugeot. Awesomeness. Good job.

Mantufayo's picture
Mantufayo
Activity Score 580

Good work, I love photography, it´s great>
Art direction could be better.
Is this a new Peugeot logo? I have not seen before.
Slogan is so cool.

atb2005's picture
atb2005
Activity Score 13561

I haven't seen it either. They have definitely modernized it.

Deanodoodledandy's picture
Deanodoodledandy
Activity Score 3

Wunderbar! This is the first good ad I've seen for an electric car. Are there any others?

Direstion's picture
Direstion
Activity Score 115

Maybe it can catch an eye or sell the author’s sense of humor but it definitely won’t do any good to the brand…

alexshefferru's picture
alexshefferru
Activity Score 4

great idea, but where's the car itself?

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withouts's picture
withouts
Activity Score 36

I agree,
We've here very nice pun and art but from strategic perspective such a totally new car should've been shown.
Well, except if it's scam.

CopyRight's picture
CopyRight
Activity Score 713

nicely done

Adaddicted's picture
Adaddicted
Activity Score 3435

beauty is the photograph... who shot this?

withalltherespects

michelangelo's picture
michelangelo
Activity Score 660

well done...

Sven Gali's picture
Sven Gali
Activity Score 845

electrifying...sorry.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

superb shot

dsklan's picture
dsklan
Activity Score 1926

cool!

netei's picture
netei
Activity Score 215

wow! 9/10 love it! great idea. execution not my absolute favorite but still cool.

Hiperion's picture
Hiperion
Activity Score 3138

advertising for publicist..
sorry, i dont like it

Garlos Sánchez's picture
Garlos Sánchez
Activity Score 47

i like, nice work

michdec's picture
michdec
Activity Score 440

this photo is amazing! Great work, very refreshing!

Brain-Art's picture
Brain-Art
Activity Score 1101

Very good

Art Director for hire's picture
Art Director fo...
Activity Score 14

Wow!! What a horse!

Tommy G.'s picture
Tommy G.
Activity Score 897

wow, that's some great Art Direction!

Zeus's picture
Zeus
Activity Score 906

Excellent!!!!

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