Peugeot: Einstein

Einstein also had a big forehead.
Peugeot BB1.0 emission, 2.50m, 4 seats.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier

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14 comments

Brain-Art's picture
Brain-Art
1101 pencils

Like the copy

alejulimaty's picture
alejulimaty
838 pencils

best of all

WillyLatasa's picture
WillyLatasa
616 pencils

Like the car!

"Bright ideas bring better results"

silvi's picture
silvi
4172 pencils

This is an ugly car!

thedesignaddict's picture
thedesignaddict
5366 pencils

It's so hard to get over how ugly that car is...

That being said, I like the line.

mark3r's picture
mark3r
1940 pencils

NO. Why make an excuse for how the car looks??? NO people! Go back to advertising school! Pathetic in my personal opinion.

:::MARK3R:::

Roger Keynes's picture
Roger Keynes
5498 pencils

Deceptively (for some) cute line.
But yes, ugly car.

Will Think for Salary

xcreativity's picture
xcreativity
2374 pencils

ahahah best of the series. good one.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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cruzialx's picture
cruzialx
194 pencils

Great copy

sush's picture
sush
518 pencils

yep d car is ugly alright but i lik d direction used to push it, maks me want to buy the car.lol

sue

jimmymars's picture
jimmymars
58 pencils

Haha, disarming copy.

And i quite like the car actually.

CUTIEPIE's picture
CUTIEPIE
347 pencils

Guuuyys that car is so cute you should see it!!! its so funny check it out!
http://www.youtube.com/watch?v=r5-1CbXvC8I

kagzmainah's picture
kagzmainah
631 pencils

why the poor thing have to be so ugly?

anHiiieeta's picture
anHiiieeta
328 pencils

sexiest campaign. i am madly in love with it :)

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