Peugeot: Einstein
Einstein also had a big forehead.
Peugeot BB1.0 emission, 2.50m, 4 seats.
Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier
14 Comments
Like the copy
best of all
Like the car!
"Bright ideas bring better results"
This is an ugly car!
It's so hard to get over how ugly that car is...
That being said, I like the line.
NO. Why make an excuse for how the car looks??? NO people! Go back to advertising school! Pathetic in my personal opinion.
:::MARK3R:::
Deceptively (for some) cute line.
But yes, ugly car.
Will Think for Salary
ahahah best of the series. good one.
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
Great copy
yep d car is ugly alright but i lik d direction used to push it, maks me want to buy the car.lol
sue
Haha, disarming copy.
And i quite like the car actually.
Guuuyys that car is so cute you should see it!!! its so funny check it out!
http://www.youtube.com/watch?v=r5-1CbXvC8I
why the poor thing have to be so ugly?
sexiest campaign. i am madly in love with it :)