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Einstein

Agency: 
Published/Aired: 
February 2010
Description: 

Einstein also had a big forehead.
Peugeot BB1.0 emission, 2.50m, 4 seats.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier

Comments (14)

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Highest Rated

anHiiieeta's picture
anHiiieeta
Activity Score 328

sexiest campaign. i am madly in love with it :)

Brain-Art's picture
Brain-Art
Activity Score 1101

Like the copy

alejulimaty's picture
alejulimaty
Activity Score 842

best of all

WillyLatasa's picture
WillyLatasa
Activity Score 616

Like the car!

"Bright ideas bring better results"

silvi's picture
silvi
Activity Score 4172

This is an ugly car!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

It's so hard to get over how ugly that car is...

That being said, I like the line.

mark3r's picture
mark3r
Activity Score 1949

NO. Why make an excuse for how the car looks??? NO people! Go back to advertising school! Pathetic in my personal opinion.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Deceptively (for some) cute line.
But yes, ugly car.

The Jobless Writer
Will Think for Salary

xcreativity's picture
xcreativity
Activity Score 2374

ahahah best of the series. good one.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

cruzialx's picture
cruzialx
Activity Score 194

Great copy

sush's picture
sush
Activity Score 564

yep d car is ugly alright but i lik d direction used to push it, maks me want to buy the car.lol

sue

jimmymars's picture
jimmymars
Activity Score 58

Haha, disarming copy.

And i quite like the car actually.

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Guuuyys that car is so cute you should see it!!! its so funny check it out!
http://www.youtube.com/watch?v=r5-1CbXvC8I

kagzmainah's picture
kagzmainah
Activity Score 631

why the poor thing have to be so ugly?

anHiiieeta's picture
anHiiieeta
Activity Score 328

sexiest campaign. i am madly in love with it :)

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