Peugeot: Desert

Maybe it’s time for an air-conditioning and filter service.

Advertising Agency: Republik, Auckland, New Zealand
Creative Director: Andrew Sims
Copywriter: Duncan Blair
Art Directors: Andrew Sims, Greg Wyllie
Account Director: Craig Abbott
Retoucher: Andy Salisbury

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8 comments

kleenex's picture
kleenex
29385 pencils

hahahaa different.

niko_17's picture
niko_17
138 pencils

I think this is absolutely destructive for the brand. Does't it look fine?, yeah, it's cute.

daviddavid's picture
daviddavid
2620 pencils

I totally agree with you! You cannot do that to your brand...

eins-eins-null's picture
eins-eins-null
882 pencils

absolutely right. no client would buy that.

Android77's picture
Android77
16 pencils

So if I drive a Peugeot and I don't service my air-conditioning at Peugeot, then my Peugeot's gonna turn into a scorching desert? How's this good branding?

leoparylee's picture
leoparylee
114 pencils

車中有綠洲

olimurugavel's picture
olimurugavel
72 pencils

Amazing execution..! Clean artwork!

Oli Murugavel
I love any and all situations where you celebrate creativity

raxisanneace's picture
raxisanneace
45 pencils

Yes it is humorous but also somewhat corny in a way. :)

;3

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