Peugeot: Caterpillar

Peugeot 308 with Distance Alert. Much more precision.

Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Directors: Rui Branquinho, Victor Sant'Anna
Executive Creative Director: Rui Branquinho
Creatives: Bruno Souto, José Neto

5 comments

Kerninglife's picture
Kerninglife
160 pencils

I certainly wouldn't buy a Peugeot based on this ad, but it is a rather cool idea although not super original.

sacrilegend's picture
sacrilegend
2323 pencils

I think with a bit of body copy, this could've been a very nice ad. As it is now, however, it fails to convince.

kleenex's picture
kleenex
32910 pencils

I like concept.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

interesting take i must say....works for me...

Love creating ads..

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

interesting take i must say....works for me...

Love creating ads..

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