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Agency: 
Published/Aired: 
March 2008
Description: 
Advertising Agency: Euro RSCG Santiago, Chile
Creative Director / Copywriter: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Illustrator: Chamo
Photographer: Juan Pablo Montalva
Executive Creative Director: Juan Ignacio Baraona

Comments (39)

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Highest Rated

Neville Jackson's picture
Neville Jackson
Activity Score 4

There are at least 4 instances of a famous three letter word in the water, all running diagonally parallel to each other.

And there's another in the cat.

This is genius.

corporal_hicks's picture
corporal_hicks
Activity Score 365

Liked it, very well done.

alfredo's picture
alfredo
Activity Score 558

These ads are great. Love them.

comAd's picture
comAd
Activity Score 162

Beautiful mind.

Twinsen1201's picture
Twinsen1201
Activity Score 50

The best resource for acceleration I´ve seen.

Excelente.

yourdaddy's picture
yourdaddy
Activity Score 26

yeah me too...its perfect

esteb's picture
esteb
Activity Score 673

Simply great,

Saltinass's picture
Saltinass
Activity Score 48

Great ads!
Loved them.
Congrats.

Pogi5's picture
Pogi5
Activity Score 253

Yup these ads are fantastic. Visuals are great! Chi chi chi le le le viva chilean ads!

Vicomte's picture
Vicomte
Activity Score 287

Love it, love it, love it. Why french agencies can´t do that for french autos??!!

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

I admit I'm totally unfamiliar with this car so perhaps this models' reputation for acceleration is already well established. But for these to work with the average consumer, the car needs to already have a reputation for get up and go. Otherwise I think these ads need some kind of copy line.

BrownSugar's picture
BrownSugar
Activity Score 104

why stop there? why not a breakout box with the car shot and a promotional sale price. Plus add the website and a 1800 number to call for enquiries.

The point for this ad is the acceleration, and how mesmerising the car is. regardless if you've even heard of it before. you get it. at least most of us did.

yourdaddy's picture
yourdaddy
Activity Score 26

best idea for quick reaction ever...congratulations

scarfinati's picture
scarfinati
Activity Score 843

thats how you SHOW the benefit

johnston's picture
johnston
Activity Score 144

Love it. Not familiar with the car, so it took me a second. But once I got it, I GOT it.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Woah! Love this one!

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

crazydave's picture
crazydave
Activity Score 114

i don't get this at all. Are you saying the car has stopped inside the living room? what the hell is going on??? one of the most confusing ads i've ever seen on here. bad.

crazydave's picture
crazydave
Activity Score 114

okay i know what you're trying to get at. but it's so confusing. no one will ever get the fact that these animals are still looking at the car and the driver has managed to get right next to them without them noticing. it's such a far gap. sorry. i get ads and this one is confusing.

BrownSugar's picture
BrownSugar
Activity Score 104

That is so Sad

Fabian Kirner's picture
Fabian Kirner
Activity Score 270

Yes it is! Oh my god!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

It reminds me of that funny Honda Fit tv spot from a little while ago with the line "Cat-like reflexes."
A simple "0-60" acceleration line and the consumers would appreciate and get this ad even quicker.

scarfinati's picture
scarfinati
Activity Score 843

“but it's so confusing. no one will ever get the fact that these animals are still looking at the car.”

Has nothing to do with them looking at the car. Whoever said that is wrong. Its all about “giddy-upidness” A balloon pops and the rabbit is off. 0-60 hops per second if you will

ivan's picture
ivan

Yes, that's how i understood it as well. If you ever seen a car rushing away, you know what this ad is about.

Fabian Kirner's picture
Fabian Kirner
Activity Score 270

Cannes 2008!

yourdaddy's picture
yourdaddy
Activity Score 26

NO ANIMAL IS LOOKING NOTHING...ITS ALL ABOUT REACTION! like from 0 to 100 in 7 seconds

CHAQUETERO 2.0's picture
CHAQUETERO 2.0
Activity Score 25

I like the animals, animals are so cute!!!
go guys, nice ad!!!

valhallenx's picture
valhallenx
Activity Score 92

chaquetero, get your black ass outahere!

yourdaddy's picture
yourdaddy
Activity Score 26

got lots of sense if you understand the idea...its all about quick reaction like a scared cat, pidgeon or hare...come on...so simple...so good...so new....i LUUUUUUV IT

brilliant art and idea

Temple's picture
Temple
Activity Score 11337

Who are you kidding? Since when is a Peugeot 207 famous for its acceleration? I can name a few reasons for a 207 being famous:
* Famous for breaking down with no obvious reason
* Famous for worst after sales service
But famous for its acceleration? Oh, Porsche are already shitting their pants. And what with everybody here understanding the ad, as if they all owned a FTL 207?

BrownSugar's picture
BrownSugar
Activity Score 104

Someone needs a hug

Diego Jarrin's picture
Diego Jarrin
Activity Score 57

nice nice nice

Rog's picture
Rog
Activity Score 6082

BAM!

>>>> That's not an ad. THIS is an ad.

BrownSugar's picture
BrownSugar
Activity Score 104

Boom!

misterwiebe's picture
misterwiebe
Activity Score 50

Unfortunately this idea has already been done years ago by Volkswagen as a TV commercial.

http://www.youtube.com/watch?v=IJC-HiMnp8E

amsterdam73's picture
amsterdam73
Activity Score 374

not exactly the same. The VW commercial says 'eager', these ads say 'rapid reaction'.
BTW, I would have liked the ads to have some sort of line explaining that. I didn't understand right away (perhaps because I don't have the 207 RC in my head as a fast car that reacts instantly)

Fabian Kirner's picture
Fabian Kirner
Activity Score 270

What the hell are you talking about. That´s a totally different idea!

Wordnerd's picture
Wordnerd
Activity Score 6692

Say whaaat? that is redicolous and has nothing, absolutely NOTHING to do with these ads

yourdaddy's picture
yourdaddy
Activity Score 26

...theese GREAT ads!

adrianapr's picture
adrianapr
Activity Score 1238

veeeeeeery good.
original, fresh, smart, tells you a story... a funny one!
kudos

Neville Jackson's picture
Neville Jackson
Activity Score 4

There are at least 4 instances of a famous three letter word in the water, all running diagonally parallel to each other.

And there's another in the cat.

This is genius.

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