Peugeot: Air mic

Don't air mic and drive.
207 sedan in concert, with ultimate generation sound.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna
Art Directors: Renata El Dib, Silas Nogueira
Copywriter: Raphael Quatrocci
Photographer: Lucio Cunha


Marcao's picture
2430 pencils

Classic case of ad shooting itself in the foot. The headline is working against the liner and overall idea.

kleenex's picture
32474 pencils

I agree.

NY Belfry's picture
NY Belfry
1045 pencils

As do I.

johnappleman's picture
6 pencils

Muy buenos.

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