Peugeot: Air Bag

Watch the case video too: http://www.youtube.com/watch?v=KEGpYJWDBE0

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Marco Monteiro, Pedro Guerra
Art Directors: Daniel Poletto, Roberta Moraes
Copywriters: Rodrigo Senra, Wolfgang F. Covi
Executive Creative Producer: Sid Fernandes
Director Account: Clineu Junior
Published: May 2011

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8 comments

Vingy's picture
Vingy
474 pencils

I like the execution nice job but i feel it has being done before

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah as idea it's pretty simple but in execution, poof, awesome :)

Triskac's picture
Triskac
49 pencils

Well I have no idea how it works but being used to view magazines starting at the last page and progressing towards the first, I would probably spoil myself all the fun :)

purshotham's picture
purshotham
455 pencils

Good concept..Good execution..

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Big clap....... Nice work.

CuriousPencil's picture
CuriousPencil
4227 pencils

Wait - weren't airbags invented in the 80s? Did Peugot just throw 50,000 cardboard boxes (case video http://www.youtube.com/watch?v=KEGpYJWDBE0 ) onto Brazil to tell people their airbags take 500% longer to inflate than their competitors?

MuAAaaHAaaaaa....

No.

MidasTouch's picture
MidasTouch
1024 pencils

Fun idea but... airbags arent new lol?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Beamen's picture
Beamen
227 pencils

Nice one! Seriously, nice one!

But I don"t know how many readers will be hitting their papers...

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